Entertainment-Related Businesses Benefit from Technological Gadgets (Opinion)

by Amanda Hoelzeman  on Wednesday, Nov. 21, 2012 9:46 am  

Webster and I had a nice evening out. I’m sure the local businesses that received our entertainment dollars were very happy.

This illustrates what local entertainment businesses must understand about today’s consumers. The gadget that people are hanging out with in their never-ending need to find entertainment can be a pathway directly to you.

“Social media” is a term that is used often to describe technologies such as Facebook, Twitter, Pinterest, YouTube and other popular sites. These are websites and app environments where people publish and promote, self-identify like interests and monitor regularly.

Social media is a tool that can be used by a business to establish closer connections with consumers and provide information to draw them to spend on the products of the business.

For a business to grow sales through social media, overall goals must be clearly defined and a clear strategy for each component of social media determined. Metrics needed for success of your social media efforts must be identified and measured regularly.

Steven Hankins is CEO and co-founder of Accio.us, a technology company providing advisory and management services for small to medium-sized businesses. He can be reached at steve@accio.us.




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