Overcoming the Lizard Brains (Jim Karrh On Marketing)

by Jim Karrh  on Monday, Nov. 26, 2012 12:00 am   3 min read

The amygdala, a pair of almond-sized lumps near the brain stem.

I suppose “lizard brains” sounds like a pre-adolescent's schoolyard taunt. But it is actually a useful professional idea, based in science, that when properly accounted for can make your entire organization more effective in 2013 and beyond.

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