'Tis the Season for Spreading Splendor at Romance Diamond

by Rob Keys  on Friday, Dec. 21, 2012 3:06 pm  

A lot of those early profits went into deeper inventory, however, and Adair said she quickly realized “how capital-influenced the jewelry business is.”

“We were financed, but we weren’t financed long term,” Adair said of the time around 2003 and 2004.

Adair credited Eileen Jennings at Arvest Bank for helping her make some necessary adjustments to get Romance Diamond’s longterm strategy in place. Doing so in the upscale jewelry business can be especially tricky, Adair said, because so much business is done late in the year.

“You have to have cash on hand for those first 350 days,” she said.

That’s largely accomplished by making the most of the jewelry industry’s other three “big bumps,” which include Valentine’s Day, Mother’s Day/graduation and a bridal season that essentially runs from April to June.

“Our front six months are pretty important, probably another 40 percent of the business,” Adair said.

Having survived the recession, Adair said Romance Diamond’s revenue growth has been “more normal, like 5 percent to 7 percent” since a tough 2009, during which the store was robbed at gunpoint. Customers seeking brands like A. Link, Marco Bicego, TAG Heuer and Breitling know they can be found at Romance Diamond, Adair said.

Adair prefers adventure vacations with her husband, Steve, and outdoors activities with their two children, ages 7 and 10. And while she sometimes dreams of returning to school to get an economics degree, Adair said the last 10 years have put her in a happy place.

“It’s been crazy,” she said with a laugh, “and then it’s now starting to be great.”



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