Traditional and New Media: You Need Both (Brian Kratkiewicz Commentary)

by Brian Kratkiewicz  on Monday, Jan. 7, 2013 12:00 am   3 min read

Brian Kratkiewicz

Advertisers now spend the majority of their dollars with traditional media, where consumers spend the majority of their time. However, Internet ad spending and consumer use of online media through computers, mobile devices and tablets are growing faster than any other medium.

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