De-Comforting and Re-Comforting (Jim Karrh On Marketing)

by Jim Karrh  on Monday, Jan. 28, 2013 12:00 am  

Jim Karrh

Much of marketing and sales success comes down to a company's ability to create the right type of discomfort — and then comfort — among customers and prospects.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 20 days.

Purchase Now

Already have archive access? Login to view this article.

Search

Latest Arkansas Business Poll

Should the U.S. end the embargo against Cuba?