New Owners Jump Into Wild River Country With Big Plans

by Mark Friedman  on Monday, Mar. 4, 2013 12:00 am  

“We want to come in and be known as the new Wild River Country,” said Chris Shillcutt, vice president of operations at the water park. (Photo by Mark Friedman)

And in the next three to five years, Wild River plans to expand the water area for children, a project that could cost $2 million, Shillcutt said. Also during that time, Shillcutt wants to add a mat racer ride that could cost $1 million.

“Most water parks need to add a new ride every one to two years,” Sangree, of Hotel & Leisure Advisors, said in an interview with Arkansas Business. Customers need to think that something will change at the water park in order for them to return season after season, he said.

Wild River Country also will be more visible in the community in an attempt to generate more revenue, Shillcutt said. A contest to name the Wild River Country mascot is under way, he said, and the mascot will be sent into the community for events.

“We’re going to be a safe and family-friendly environment, [and] we’re going to be a community leader,” he said. “We’re not just a business here to make money.”

The owners asked Shillcutt if the name should be changed.

“No, everyone knows us as Wild River Country,” he said. “So now we want to come in and be known as the new Wild River Country.”



Please read our comments policy before commenting.