CJRW Cleans Up at Addy Awards

by Kate Knable  on Monday, Mar. 4, 2013 12:00 am  

Wayne Woods (Photo by Jason Burt)

The Little Rock advertising agency Cranford Johnson Robinson Woods was the big winner at the 2013 Addy Awards last month, winning nearly half of the 152 awards handed out.

CJRW took home 72 Addys from the Arkansas Advertising Federation-Little Rock, a chapter of the American Advertising Federation, which honored central Arkansas’ advertising and creative community.

“While it’s certainly an honor to be recognized for our creative work, we are more excited about the fact that the work produced great results for our clients,” said Wayne Woods, chairman and CEO of CJRW on its website.

“In fact, recent research has shown that advertising honored for creativity can be more effective at driving sales, while also improving brand image in an increasingly crowded marketplace.”

Of the 413 professional and student entries submitted, 152 gold, silver and bronze Addys were awarded.

The Little Rock ad firm Eric Rob & Isaac racked up 43 awards and Arkansas Business Publishing Group’s own Little Rock Soirée received six.

The judges also recognized the following with special awards:

Best of Show

Cranford Johnson Robinson Woods
Oaklawn Racing Season Campaign

Special Judges Award

Acxiom Corp.
Data in Balance Video

Best of Video

Cranford Johnson Robinson Woods
Firefox Film Noir

Best of Web

Cranford Johnson Robinson Woods

Best of Copy

Eric Rob & Isaac
DirectingDemocracy.com Campaign

Best of Print

Eric Rob & Isaac
Heifer Ad Campaign

Best of Art Direction

Cranford Johnson Robinson Woods
Oaklawn Racing Season Campaign

Gold and silver awards will be forwarded to AAF District 10, which includes Arkansas, Louisiana, Oklahoma and Texas for competition. Gold awards chosen from this district will compete in the AAF National Addy Awards later this year.

AAF-Little Rock is a nonprofit that promotes advertising and creative work in central Arkansas. AAF-Little Rock also provides college scholarships to Arkansas students majoring in advertising or creative arts.



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