Acxiom Corp. Changes Logo, Cites 'New Strategy' in Rebranding

by Luke Jones  on Thursday, Mar. 7, 2013 8:53 am  

Acxiom says it will take an estimated six to eight months to convert all of the company's signage, collateral and communications.

Acxiom Corp. of Little Rock has rolled out a new look for its companywide brands. Spokesman Wyatt Jefferies said the rebranding "reflects our new strategy and unique ability to create better connections between people, businesses and their partners."

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