How Crisis Communicators Rely on Social Media

by Chris Bahn  on Monday, Mar. 18, 2013 12:00 am  

A mobile application allows Entergy users to get updates on where power outages are occurring and the estimated time for when those utilities should be restored.

Using a smartphone to gather information is becoming a necessity during storms. It's why Wal-Mart's Sam's Club division set up power stations at stores in the Northeast after Hurricane Sandy hit. It's why Entergy continues to tweak a social media plan it used during December's winter storm.

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