6 Spokesmen on Communicating During a Critical Crisis

by Arkansas Business Staff  on Monday, Mar. 18, 2013 12:00 am  

Wal-Mart Stores Inc. employees hold an emergency meeting about Hurricane Sandy at the company's headquarters in Bentonville last October. (Wal-Mart Stores Inc.)

Troubled times can take on many forms — natural disasters, infidelity, mismanagement — but no matter the form, communication is key. Arkansas Business visited with professional communicators locally and nationally to find out what they think is critical in crisis:

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