ContourMed Moves From Bankruptcy, Changes Business Model

by Mark Friedman  on Monday, Mar. 25, 2013 12:00 am  

ContourMed Production Manager, Billy Johnson. (Photo by Michael Pirnique)

ContourMed Inc. of Little Rock surfaced from Chapter 11 bankruptcy earlier this month.

U.S. Bankruptcy Judge James Mixon approved ContourMed’s plan that included restructuring its nearly $400,000 debt with the Arkansas Science & Technology Authority of Little Rock.

In May, ContourMed listed $6.7 million in debt and only $165,000 in assets when it filed for Chapter 11. Its largest creditor, CM Medical LLC of Little Rock, was owed $3.8 million at the time of the bankruptcy, but it has a majority ownership interest in the company, which manufactures customized breast prostheses for women who have had mastectomies.

In the second half of 2012, ContourMed reported sales of $16,433 and a loss of $196,245, according to its bankruptcy records.

ContourMed CEO Barry Corkern told Arkansas Business that he expects to have $500,000 in revenue by the end of this year.

He said the company had radically changed the way the product was marketed. Previously, ContourMed’s sales strategy included targeting the medical community and vendors to encourage them to buy a $20,000 scanner. The vendors then would have performed the scans on the woman who needed the product, which runs between $3,000 and $3,600.

“We’ve changed that business model entirely,” Corkern said. “ContourMed will own all of its scanners and will either deliver a scanner to be used by a vendor or, under certain conditions, will travel and execute the scan ourselves.”

He said the company was targeting women who had had mastectomies and was encouraging them to ask their medical providers for the custom prosthesis.

The company will advertise at women’s events and health fairs put on by hospitals, he said.

Corkern said the company, which has seven employees, recently started providing its product to women who are covered by the U.S. Department of Veterans Affairs in Florida.

“We want to expand our exposure to VAs all across the country,” Corkern said. “We’re on their radar screen, so any VA in the country could use ContourMed to provide a custom breast form.”

In March, he said, the company had conducted scans for women in Florida, New York, New Jersey, Pennsylvania and Arkansas. “We’re really beginning to see the results of our efforts,” Corkern said. “I expect the company will continue to grow its scans exponentially.”



Please read our comments policy before commenting.