CrossFleet's LOCATE App Connects Shippers, Loads

by Mark Carter  on Monday, Apr. 1, 2013 12:00 am  

CrossFleet co-founders Clint Elcan and Jeremy Williams. 

“Without a doubt, the acquisition of industry knowledge and the opportunity to establish great relationships with co-workers, mentors and customers from my time spent working at J.B. Hunt have been critical to our startup success,” he said. “It takes both experience and networking to capitalize on an opportunity. The industry experience was crucial in identifying problems in the marketplace and developing solutions to solve those issues. But of equal importance are the relationships developed with people that have helped in both fine-tuning the idea as well as implementing the solution. The ‘what-you-know’ and the ‘who-you-know’ are both important to startup success.”

As far as Elcan and Williams are concerned, there are no IPOs or acquisitions in CrossFleet’s future. In fact, the venture not only satisfies their career aspirations but serves as a vehicle for their Christian faith.

The name of their startup was intended to reflect that.

“Regarding the ‘what you do,’ we are an intersection of technology and business solutions (Cross) in the supply chain industry where all work together (Fleet) to improve operational and financial performance,” Elcan said. “Our slogan is, ‘Better Technology. Better Solutions.’  

Regarding the ‘why you do,’ as followers of Jesus, we want to work for something more than ourselves and create a culture of radical giving. We want our name to reflect His gift to all (Cross) as we work swiftly (Fleet) for His glory.”



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