Lottery Unchanged in Session, not Scholarships

by Chuck Bartels, The Associated Press  on Thursday, Apr. 25, 2013 8:08 am  

Bishop Woosley, director of the Arkansas Scholarship Lottery. (Photo by Jason Burt)

But that still leaves 82 percent of revenue coming from scratch tickets, which have a profit margin of between 20 percent and 30 percent, compared to about 45 percent for draw games.

"You can't make people buy what they don't want," Woosley said.

Since the lottery started about four years ago, the organization has had a stagnant number of retail vendors in northwest Arkansas, Woosley said.

"We're trying to get some more jackpot billboards up there to try to tweak our approach to see how that impacts sales. One of the things we need up there is more retailers," he said. Several communities have recently approved alcohol sales, including booming Benton County, which Woosley said could help attract new lottery outlets.

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