Crowdfunding Eases Cash Crunch for Arkansas Startups

by Jan Cottingham  on Monday, May. 6, 2013 12:00 am  

But maybe, he says, “there is a new way to finance smaller, personal films that didn’t involve signing away all your artistic control.”

So far, 33,171 backers have pledged $2,329,391 with 22 days to go.

Ruhe thinks Braff’s pitch — framing it in terms of artistic freedom — is clever. Call it the “stick-it-to-the-man” campaign, if you will.

“I want to be clear: It’s not like I’m condoning a stick-it-to-the-man strategy for companies. This is, after all, the foundation of entrepreneurship. We are blatantly and happily capitalists,” Ruhe says. “I just thought it was fascinating.

“It’s like an evolution of the medium. I think that the traditional funding ecosystem is going to have to figure it out. They’re democratizing access to startups. They’re democratizing the ability to invest in ideas. It’s no longer the sole purview of those few who control the money.”



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