Inuvo CEO Richard Howe on Staying Connected in Conway

by Arkansas Business Staff  on Monday, May. 13, 2013 12:00 am  

Richard Howe

What are some ways Inuvo can improve now that those interests are moving to one place?

Having leadership over all product lines in one location means we can all get together to assure that the various synergies between the products are being realized, that we are collaborating on ideas together, and that our overall corporate objectives are being proliferated throughout the organization. But perhaps the biggest value is the ability to simply execute faster just because we are all in the same place at the same time.

What’s Inuvo’s biggest current challenge, and how do you think it can be beaten?

Our biggest challenge is competing with much bigger and better funded peers. This is not a new challenge to anyone who has built a business dominated by Goliaths, and the solution is the same for anyone brave enough to try — speed to market and innovation are key. The very weakness that comes from being small among giants provides the opportunity to leapfrog simply because a smaller organization tends to be more nimble.



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