Twin Brothers Take on World of George's Inc.

by Chris Bahn  on Monday, May. 20, 2013 12:00 am  

At 30, Carl George, left, and his twin, Charles George, are the same age their father, Gary George, was when he became CEO of George’s Inc. of Springdale, the integrated poultry operation where the brothers were recently named co-CEOs.  (Photo by Beth Hall)

Involvement with management also allowed the brothers to test what they acknowledge is an unusual approach to running a company. Having co-CEOs isn’t unprecedented, but the situation does lend itself to questions, including one relating to competition and good old-fashioned sibling rivalry.

There is none, they said.

Charles was quick to acknowledge — before the question was asked — that the two are competitive, but not with each other. Walking the sometimes delicate line between relative and co-worker was something they picked up watching their father and grandfather.

Gene George was chairman of the board until his death in 2010 at age 88, and he helped provide an example of how to keep business and family separate, despite how entwined the two are for George’s Inc. leadership.

Working together is a lesson they learned early on when the two played baseball on the same Little League team. They played different positions and each found areas in which they could contribute, an approach they take today when overseeing George’s Inc.

“Winning, for us, is not how we fare with each other,” Charles George said. “It’s how we do against everybody else. That’s where we start.”

Carl George echoes that sentiment. And he notes that splitting duties is viewed as a good way to keep the duo working together.

“We’re not in competition with each other,” Carl George said. “We’re in competition with our peers in the industry.”

George’s services major food service distribution companies, major retailers and national fast food chains. The brothers don’t get specific about clients — the Popeyes Louisiana Kitchen chain is among them — but aren’t shy when it comes to outlining general goals.

Continuing to invest in facilities and modernize their operation is important to the brothers.

“We like to reinvest in our business,” Carl George said. “We keep our facilities modern. We feel like that gives us a competitive advantage. It gives your customers confidence.”

Expanding George’s reach nationally and cultivating opportunities to sell more poultry to existing customers is also a priority. They also have their sights set on adding regional chains and regional distributors not already among their client list.

“There is a lot of opportunity in the poultry business when you’re cost-competitive and at the top of your peer group for quality,” Charles George said. “We see a lot of opportunities.”



Please read our comments policy before commenting.