Internship Inspires 'The Hymn of Acxiom'

by Arkansas Business Staff  on Monday, Jul. 15, 2013 12:00 am  

Vienna Teng calls her song “sacred music for the age of Big Data.”

We never thought that an artist could take a concept as esoteric as data mining and turn it into something hauntingly beautiful.

But singer Vienna Teng of Ann Arbor, Mich., did just that.

Last week she released the album version of her song “The Hymn of Acxiom,” named after the Little Rock data miner.

The song — pure vocals, with Teng’s voice overlaid on itself to create a harmonic quality — was inspired by, among other things, an internship she undertook involving making consumer profiles, one of Acxiom’s major revenue sources.

She calls the song “sacred music for the age of Big Data.”

The hymn’s lyrics assure the listener that “somebody hears you,” that “you don’t have to hide,” to “let our formulas find your soul” and “now we possess you,” finally asking, “isn’t this what you want?”

We recommend you visit Teng's BandCamp website and give it a listen.



Please read our comments policy before commenting.