Wayne, Shelby Woods Selected For American Advertising Federation Southwest Hall of Fame

by Arkansas Business Staff  on Thursday, Jul. 25, 2013 10:29 am  

Shelby and Wayne Woods of Cranford Johnson Robinson Woods have been selected by the Tenth District of the American Advertising Federation (AAF) for the Southwest Advertising Hall of Fame’s 2013 class.

The brothers are two of seven honorees from a district that includes Arkansas, Louisiana, Oklahoma and Texas. Shelby and Wayne Woods founded The Woods Brothers Agency in 1967. They focused on researching tourism and marketing in surrounding states and developed and published the "Arkansas Tour Guide."

Today, Wayne Woods is chairman and CEO of Cranford Johnson Robinson Woods (CJRW), one of the largest full-service marketing, advertising and public relations firms in a four-state region. Shelby serves as chairman emeritus of the board of directors and continues to be involved daily with agency management and client service.

"This is a great honor for me and my brother," Shelby Woods said. "When we started this business in 1967 with the idea to showcase Arkansas and all of her beauty and opportunity we had no idea the tourism industry would be what it is today. We owe our success to the hundreds of talented professionals who we have worked with over our careers. We are very blessed."

Wayne Woods echoed that sentiment.

"Shelby and I are being recognized, in large part, for the great work that has been accomplished by CJRW for the state of Arkansas," Wayne Woods said. "This is a humbling award and one I share with all of our colleagues, past and present.”

Here’s more from the AAF:

[Shelby] didn’t stop there and continued to find innovative solutions to help promote Arkansas, though at the time there was no formal state budget aiding these endeavors like many of the surrounding states.

Shelby next led the effort to create a cooperative marketing initiative of interested parties, which leveraged strength in numbers.  Together this first group of individual business owners launched an organized effort to raise more money for dedicated marketing whose primary goal was to promote the state as a tourist destination.

In 1971, Shelby’s brother, Wayne, joined the effort to put Arkansas on the vacation map. Shepherded by their vision, dedication, advertising ingenuity and love for their home state, Arkansas tourism has made remarkable strides over the past 40-plus years. Last year alone, Arkansas hosted nearly 23 million visitors who spent more than $5.8 billion.

"On behalf of CJRW I can say we are all very proud of our colleagues Shelby and Wayne," said Wayne Cranford, founder of CJRW and member of the 2008 inaugural class of the Southwest Advertising Hall of Fame. "Their contribution to the overall advertising profession has been profound and while Shelby and Wayne would never say so, Arkansans owe these gentlemen a debt of gratitude for their tenacity and tireless passion that helped create the booming Arkansas tourism industry. They were instrumental in positioning Arkansas as a premier tourism destination, which today is a multi-billion industry for the state. This honor is richly deserved and I am honored to call them both dear friends.”

Wayne and Shelby Woods will officially be inducted into the Southwest Advertising Hall of Fame on Oct. 21 at 11:30 a.m. in Dallas at the Brookhaven Country Club. The Southwest Advertising Hall of Fame was created by the Tenth District of the American Advertising Federation to honor men and women from the region who have distinguished themselves by making significant contributions in the advertising industry and in their community.

 

 

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