Natco's 3G Still Called To Connect In Flippin

by Arkansas Business Staff  on Monday, Jul. 29, 2013 12:00 am  

“You really have to understand what could potentially happen in the future,” he said. “To build a network in our service area is extremely expensive. It’s rural; the terrain is bad. So what we’ve had to do is really understand what services could come down the line. When we do a project, we implement a facility that is able to last a long time.”

The company’s major competition comes from larger cellphone carriers like AT&T and Verizon, Steven Jr. said, and Natco remains relevant in the field by delivering services that those carriers can’t.

“We don’t question that mobility has its purpose in somebody’s life, whether you’re a business or a residential customer, but when you have to do some of the heavy lifting over the Internet — whether you need applications for work, and the schools obviously have more of their curriculum running over the Internet — when it comes to things like that, the fiber cable that we’re deploying has much greater capacity than what cellular can do,” Steven Jr. said.

Expanding fiber lines is more complex than voice lines, Steven Jr. said. He said when Ray Sanders founded the company, he was “really just trying to build connections.” Now, Natco must take those connections and link them to many different providers and offer different services on top of the connection, and that’s how it will continue to grow.

“A lot of what we do, I think, is going to be based on getting that connectivity out to the customer,” he said. “It’s not a matter of throwing a bunch of money at something and being able to build it. It kind of goes back to planning, trying to plan the network and build the infrastructure the right way. Going forward, what we want to do is get that fiber connectivity and give people the opportunity to do over the fiber what they need to do.”



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