Arkansas Licensing Likely Lands Hogs on Top 10 List

by Arkansas Business Staff  on Monday, Jul. 29, 2013 12:00 am  

Finals rankings for top 2012-13 sellers among Collegiate Licensing Co. schools should be released on Wednesday of this week. Don’t be surprised to see a familiar name among the Top 10 schools.

For the first three quarters of 2012-13 the University of Arkansas was ranked among CLC’s top sellers. The UA was No. 10 in the third quarter and ranked No. 9 in quarters one and two.

Depending on how the Razorbacks brand sold in the final quarter, there’s a good chance that the UA again cracks the Top 10. In fact, Arkansas notes in its recent athletic annual report that it was 10th for 2012-13 and compares that to its No. 19 ranking in 2007-08 when Jeff Long took over as athletic director.

UA’s most recent annual athletics report notes $9.7 million in revenue generated for 2012-13 from “royalties, licensing, sponsorships.” That’s an increase of 77 percent from the $2.2 million reported in 2007-08.

CLC’s ranking is a measure of royalties reported on all collegiate merchandise sold.

This year’s No. 1 will likely be the University of Texas. UT has held the top spot since at least 2009-10.



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