Mature Arkansas to End Publication

by Luke Jones  on Monday, Aug. 26, 2013 12:00 am  

The August 2013 cover of Mature Arkansas.

The Arkansas Times announced last week that it will cease publication of its monthly magazine Mature Arkansas.

The publication began in November 2011 and was aimed at Arkansans age 55 and older. It will cease after its September issue is released.

The decision to shut down is due to low advertising revenue, according to the announcement released by the Times. The publication was free and was supported financially by ads.

“We have tried everything I know to make Mature work financially,” Times publisher Alan Leveritt said in a statement. “It has had a nearly 100 percent pickup each month and has been successful editorially. But we have not been able to sustain enough advertising to keep the publication in the black.”

One job will be lost, the announcement said: that of Editor Anne Wasson, who previously had been editor of the monthly Aging Arkansas for 24 years. Wasson started editing Mature after Aging ceased publication in October 2011.

Wasson did not return calls seeking comments by press time.

Outtakes’ parent company, Arkansas Business Publishing Group, discontinued Boom, its own publication aimed at seniors, around the same time Aging Arkansas ceased.

Boom was published semi-annually and had a run of six issues between 2008 and 2011.



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