Generation Share (Jim Karrh On Marketing)

by Jim Karrh  on Monday, Aug. 26, 2013 12:00 am   3 min read

For more than a decade Ron Neif and Tom McBride, two faculty members at Beloit College, each autumn have created the Beloit College Mindset List, an unscientific but interesting look at the worldview of incoming college freshmen.

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