Making the Lottery Arkansas' Own: Part 2 (Craig Douglass On Marketing)

by Craig Douglass  on Monday, Sep. 2, 2013 12:00 am  

“Only in Arkansas.” That's the theme of one of the state's larger banking enterprises headquartered in Searcy. The “only” theme also appears in marketing messages for two Arkansas Scholarship Lottery games, the Natural State Jackpot and Arkansas 50/50. Have you heard of or played these games?

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