KATV Channel 7 Leads Household Ratings

by Luke Jones  on Monday, Sep. 23, 2013 12:00 am  

KATV-TV, Channel 7, continued to stay ahead of its Little Rock competitors for July’s Nielsen household ratings of local newscasts.

The data comes from Nielsen Media Research of New York.

Year-over-year, KATV lost 0.2 of a ratings point for its “Daybreak Early” program at 5 a.m. and 3.6 percentage points in its share of viewership in that slot.

KTHV-TV, Channel 11, while still remaining behind in that slot, gained 1.7 rating points, putting it just 0.2 behind KATV, and its share rose from 13.1 percent in 2012 to 24.8 in 2013.

KATV stayed on top at each of its other news slots except noon, where KTHV jumped up to 5.2, surpassing KATV’s 4.3.

“I’m very pleased with the July numbers,” said Nick Genty, news director at KATV.

Genty said he was particularly happy with the station’s 10 p.m. news, which drew an 8.7 rating and a 20.3 percent share, as compared to KTHV’s 7.1 and KARK-TV, Channel 4’s 5.1.

From sign-on to sign-off, KTHV was tied with KATV, where both had a rating of 3.0 and a share of 11.9 percent. KARK’s rating in this slot was 2.1 and it had a share of 8.4 percent.


For the most part, KATV won out in households, but in a release KTHV noted that it held a slight advantage in some of its demographics, particularly for viewers ages 25-54.

From sign-on to sign-off, Monday through Friday, KTHV’s average rating for that demographic was 1.7 and it held a 12.3 percent share, while KATV had an average rating of 1.2 with a 9.2 percent share.

Other slots where KTHV had the top rating in that demographic included 5 to 7 a.m. and noon. Its 10 p.m. news program was a tenth of a rating point behind KATV.



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