KATV Channel 7 Leads Household Ratings

by Luke Jones  on Monday, Sep. 23, 2013 12:00 am  

In the release, KTHV News Director Dave Parker said the station is working on the quality of its programming.

“We’re making deliberate steps to improve the quality of our product,” he said. “We’ve developed and added support to our news gathering and reporter base. The iPhone, iPad and Android apps are full of fresh content available as news happens. Our entire team is excited to see that Arkansans are counting on THV 11 News on the air as well as through the convenience of their mobile devices.”

KARK and jointly managed KLRT-TV, Channel 16, do not subscribe to Nielsens’ rating service, so their staffs cannot comment on them.

Each Nielson household rating point represents 1 percent of 561,760 households in the market across 36 Arkansas counties. Each household share point represents 1 percent of the number of homes with TVs tuned into a station at a given time.

Weekday News Numbers
Household Rating/Share for May

 20132012Change 
5 a.m.
KATV 3.4/26.5 3.4/30.1 +0/-3.6
KTHV 3.2/24.8 1.5/13.1 +1.7/+11.7
KARK 1.6/12.7 1.8/15.8 -0.2/-3.1
       
6 a.m.      
KATV 5.3/25.8 6.5/32.9 -1.2/-7.1
KTHV 4.6/22.2 2.5/12.7 +2.1/+9.5
KARK 2.3/11.3 3.6/18.3 -1.3/-7
       
11:30 a.m.      
KATV 3.3/12.6 3.8/14.5 -0.5/-1.9
       
Noon      
KTHV 5.2/18.7 4.7/16.6 +1.5/+2.1
KARK 4.3/15.5 4.4/15.5 -0.1/+0
       
5 p.m.      
KATV 10.6/26.2 11.3/27.4 -0.7/-1.2
KARK 7.2/17.9 6.1/14.8 +1.1/3.1
KTHV 5.3/13.3 4.2/10.2 +1.1/+3.1
       
5:30 p.m.      
KLRT 1.4/3.2 2.0/4.6 -0.6/-1.4
       
6 p.m.      
KATV 13.2/28.5 13.5/28.9 -0.3/-0.4
KTHV 5.4/11.6 4.2/9.0 +1.2/+2.6
KARK 5.0/10.8 4.9/10.6 +0.1/+0.2
       
9 p.m.      
KLRT 4.2/8.4 5.1/10.7 -0.9/-2.3
       
10 p.m.      
KATV 8.7/20.3 8.8/21.9 -0.1/-1.6
KTHV 7.1/16.6 5.2/12.9 +1.9/+3.7
KARK 5.1/11.8 4.9/12.3 +0.2/-0.5


Source: Nielsen Media Research


 

 

Please read our comments policy before commenting.