Kodak and the Writing on the Wall (Craig Douglass On Consumers)

by Craig Douglass  on Monday, Oct. 7, 2013 12:00 am   3 min read

Craig Douglass

Although Kodak developed digital technology and invested billions of dollars in digital imaging, its business model failed to recognize and transition the foundation of the company into a brand that could claim the creation of a whole new category of imaging.

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