Elevator Pitches Help Meetings Hit New Heights

by Tre Baker  on Monday, Oct. 21, 2013 12:00 am  

A good businessperson will know that he shouldn’t waste your time either if he’s not interested, but that’s not always the case in the South where folks are a bit more demure about showing disapproval than their northern counterparts. If your calls never get returned and it’s tough even to get an email answered, maybe it’s time to move on.

Not everyone gets to the top floor without a few stops along the way.

Elevator Action

Elevator pitches are made inside conference rooms, hotel lobbies, restaurant booths or parking garages.

If you’ve got someone you’re pitching to with a nicotine habit, sometimes you can buy more than just 90 seconds outside with them, as long as you don’t mind a little second-hand cigarette smoke.

But what about elevators? Does the delicate act of networking still work when you’re cornering a potential investor or client inside a 50-SF box that’s moving up or down?

Literal elevator pitches still work in Canada, apparently. In 2011, Visa held “Canada’s Longest Elevator Pitch” contest, held between the ground and 57th floors of the One King West Hotel in Toronto. Anna-Maria Mountfort used her 60 seconds in front of a panel of judges — without getting motion sickness — and won the $10,000 grand prize for successfully pitching her company specializing in children’s mittens.

You won’t find any elevators that travel more than 40 floors here in Arkansas, with most conference centers and campuses sticking close to terra firma.

That’s all right though. For a good elevator pitcher, 60 seconds is still enough to time to cover a lot of ground.



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