Storytelling for Profit & Growth (David Gilliam Commentary)

by David A. Gilliam  on Monday, Nov. 18, 2013 12:00 am   3 min read

David Gilliam

Many of today's successful companies and business leaders are using storytelling effectively in marketing and sales. These are not random facts but causally related, chronologically ordered events. Note, too, that sales and marketing stories are typically very brief. Note the beginning state, the middle process of change and the end state. Chronology implies causality and causality gives stories their power.

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