Aardvark Radio Network Antes Up on the Internet

by Luke Jones  on Monday, Dec. 16, 2013 12:00 am  

Internet radio has become a thundering business — Pandora claimed to have 72.4 million listeners in November and an 8.44 percent share of all radio listeners. Pandora’s success had led to other large companies jumping on the bandwagon, like Apple and Spotify.

But there are those with more modest aims. Mark Ramer of Little Rock, for example, started his own Internet station, Aardvark Radio Network, almost two years ago, with the simple goal of playing classic rock music.

Ramer, who makes his living teaching golf lessons at a course he owns, said he has “always had a passion for music.”

“A lot of people listen to music over the Internet but are not able to find a music station they like, so I figured I’d start my own,” he said.

The station plays mostly classic rock from the ‘60s, ‘70s and ‘80s with a little bit of Motown and country thrown in.

Why classic rock?

“There’s an old saying: ‘If you want to get listeners, put on classic rock,’” Ramer said.

Ramer also hosts a sports show each morning at 10.

“I do hop on there and DJ and do promotional stuff,” he said. “I am on periodically, especially throughout the winter when I don’t have a lot of golf lessons.”

Ramer said he chose the Internet over traditional broadcast means because of cost and availability. He doesn’t have to maintain a tower, he said, and doesn’t have to hire a huge staff.

“I broadcasted at KLRG before the station sold last January,” he said. “With their AM locator, it could reach over 5 million people. But now, anybody with Internet service is a potential listener or customer.”

The station has about 2,500 listeners per day, he said, 60 to 70 percent of which are in central Arkansas.



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