Aardvark Radio Network Antes Up on the Internet

by Luke Jones  on Monday, Dec. 16, 2013 12:00 am  

The rest come from all over the country and world.

“We’ve got listeners from Ukraine, Croatia, Ghana — every country on the globe,” Ramer said. “Every part of the world. We’ve got a lot of U.K. and Australian listeners.”

The downside of Internet radio is building the listenership: Ramer’s listeners can’t switch on their car radio and happen to find his station. Ramer said he’d like to have 10,000 to 12,000 listeners per day, but it’s “a slow increase.”

He advertises mostly via social media like sponsored Facebook posts, which Ramer said are more cost-effective than traditional advertising methods. Ramer also sells ads, mainly to local restaurants.

At the moment, the station is breaking even, Ramer said.

“If I wasn’t already in the golf business, this would be a tough way to make a living,” he said, but he added that he’s optimistic about growing.

“This is the wave of the future,” he said.

“I’ve created an excellent product. I can survive on what I’m doing until I get about a 6,000-listener threshold, until I create an atmosphere for national advertisers like Taco Bell, KFC and what have you. I’m not there yet, but I’ll get there.”



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