KUAF Runs First Winter Fundraiser

by Luke Jones  on Monday, Dec. 16, 2013 12:00 am  

KUAF-FM, 91.3, NPR’s affiliate station in Fayetteville, ran its first winter on-air fundraiser last week.

Leigh Wood, the station’s director of membership, said the fundraiser had been in the works for some time.

“We had been looking at a December fundraiser earlier in the year,” she said. “We know that’s a trend among NPR stations nationwide. NPR was doing some research and found that some of the most successful stations have fundraisers in December.”

The plan became more important when the Corporation for Public Broadcasting cut its funding to KUAF by $66,000.

“For 20 years we were considered rural, according to our listener population,” Wood said.

“Because of the growth of the area and northwest Arkansas, we’re now reclassified as metropolitan, so the amount of money the CPB is giving is being cut.”

The station’s overall yearly budget is almost $1 million with $300,000 from funding drives, $100,000 from memberships, $200,000 from local businesses, $135,000 from the University of Arkansas and, after the cut, $119,000 from the CPB.

The goal for the fundraiser was the exact amount cut by CPB. It ran from 6 a.m. to 6 p.m. Dec. 11-13 and was still underway at print time.



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