Not Your Mall's Food Court: Attorneys Find Ingredients for Consumer Lawsuits

by Mark Friedman  on Monday, Dec. 23, 2013 12:00 am  

Within the past five years, Rankin, who is at least 60 years old, bought more than $25 worth of Coke products in Arkansas, according to the lawsuit. Citing attorney/client privilege, Thrash wouldn’t say how Rankin became his client.

The lawsuit said the only reason Rankin bought the drinks was because she relied on the labels and advertising that said, Coke had “no artificial flavors” “no preservatives added,” “since 1886,” and it was the “original formula.”

But the lawsuit said Coke contains both artificial flavoring and chemical preservatives. The alleged false statements violate both federal and Arkansas law, the lawsuit said.

The lawsuit claims that behind the alleged false labels and advertising was Coke’s marketing plan to boost its sliding market share in an attempt to “mislead consumers into thinking that Coca-Cola is natural and healthy, when in fact it is neither.”

Thrash told Arkansas Business that “reasonable consumers” were deceived. To “a lot of people, it’s important that there’s no preservatives, no chemicals, no artificial flavors,” he said. Thrash wants his case certified as a class action and is seeking an unspecified amount of damages.

He said the goal of his lawsuit is to “get the food producers to properly describe and brand their products.”



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