Board Game Stores Thrive in 21st Century, Provide Customers With 'Anti-Tech' Activities

by Luke Jones  on Monday, Mar. 3, 2014 12:00 am  

Imagine followed the old idiom of “if you can’t beat them, join them.” The store sells product through Amazon and

Reeves at Mizewell said the store emphasizes customer loyalty.

“People have a place to play,” he said. “It’s somewhere where you can come and ask, ‘I want to find a two-player game to play with my wife,’ or ‘I’m looking for a five-player game to play with two kids.’ I think, hopefully, customer service has something to do with it, plus the large playing area.”

“It comes down to how people spend their discretionary income,” said Wilhelmi at Game Goblins. “Some people don’t mind waiting a few days, but we provide immediacy.”

Wilhelmi said that his concerns about Amazon and other big retailers have calmed since he opened.

“It’s amazing, the number of customers we have come in that have never played a board game,” Wilhelmi said. “When we started I was worried about … Amazon, and was saying ‘Is this something that can actually succeed?’ And now I think it can.”



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