Naturals GM Justin Cole on Playing Ball with Local Leadership, NWA Business Community (Executive Q&A)

by Arkansas Business Staff  on Monday, Mar. 10, 2014 12:00 am  

Justin Cole

The Naturals play in Springdale but represent the region. How does the organization try to market the team and attract fans from the entire area?

We constantly stay engaged with all of the local leadership, both on a city and a chamber of commerce level. It’s a big emphasis for our staff to be visible at as many of the networking, regional after-hours events and annual meetings as possible. From a marketing standpoint, we partner with media ranging from Joplin to Neosho to Fort Smith as well as our local markets to ensure we’re staying broad in our reach.

What’s the best advice you ever received?

We work in a customer-oriented business, so treating others as you wish to be treated is still the best advice for how I like to go about my business, at work and in my personal life. I’m sure I’ve heard that advice from numerous sources over the years, but it still rings true in everything I do.



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