NWA Aims Message At Site Selectors

by Marty Cook  on Monday, Mar. 24, 2014 12:00 am  

Mike Harvey, COO of the Northwest Arkansas Council: “It’s hard to field fly balls without a glove. Companies don’t shop by city; they shop by region.” (Photo by Beth Hall)

Northwest Arkansas is aggressively campaigning site selectors for companies outside the region to promote itself as a place for investing and not just a "blank slate." The project comes after a survey of site selectors showed half knew little about the region beyond Wal-Mart and Bentonville.

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