Nontraditional Benefits, Unusual Perks Growing In Popularity

by Luke Jones  on Monday, Apr. 7, 2014 12:00 am  

Southwest Power Pool built a cafe at its new headquarters as a way of enticing employees to stay on campus during leisure hours.

Increasingly, companies are looking to offer benefits that fall outside the normal range: flexible hours, paid lunches, ice cream on Fridays. These perks might not be mentioned in the company handbook, but they're becoming more important in attracting a new generation of employees and keeping the old ones.

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