Rebranding Advertises a New 'ArcBest'

by Marty Cook on Monday, May. 12, 2014 12:00 am

ArcBest, of Fort Smith, has retained the ABF Freight name for its biggest subsidiary and says the new name for the parent company is an effort “to clarify our identity in the marketplace.” | (Photo by Kat Wilson) ()

The company formerly known as Arkansas Best Corp. became ArcBest Corp. on May 1. The name change — officially a rebranding — was companywide as email addresses, the website and headquarter marquees were among the makeovers.