Rebranding Advertises a New 'ArcBest'

by Marty Cook  on Monday, May. 12, 2014 12:00 am   4 min read

(Kat Wilson)

The company formerly known as Arkansas Best Corp. became ArcBest Corp. on May 1. The name change — officially a rebranding — was companywide as email addresses, the website and headquarter marquees were among the makeovers.

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