Little Rock's Stone Ward Scores With U.S. Soccer Success

by Lee Hogan  on Wednesday, Jun. 18, 2014 10:51 am  

Although work on the slogan began about a year and a half ago, "One Nation, One Team," was a simple one to settle on, according to Floyd.

"In a way, it's almost an obvious phrase because you're bringing together all your players from multiple places as one nation," he said. "But all of the momentum and all the social media seems to be geared toward the fans and the players becoming closer than ever."

Since the slogan was decided upon, Floyd said fans and players have been "in each other's business" and that's how they want it.

"We wanted something that was a very unifying phrase," he said.

That unifying phrase has been seen in tweets from several celebrities this week, including Conan O'Brien, Drew Brees, Condoleezza Rice, Michael Phelps and Vice President Joe Biden.

All of the well wishes have also included the celebrities appearing in custom U.S. Soccer jerseys. Stone Ward says the jerseys were sent to hundreds of well-known personalities, who were then asked to show their support this week in the lead up to the first game for the U.S. men's team.

"We just wanted to make it really easy for people to show support," Floyd said.

The four-word slogan also serves the added benefit of unifying the men's and women's teams.

"Everything U.S. Soccer has been doing has been geared toward unifying the branding and I feel like this phrase, in addition to it being a rally cry for the World Cup, helped us keep that unifying momentum that they were shooting for," Floyd said.

Building for the Future

This year more than others with the federation, Floyd says it's easier to see the support from fans, in terms of interaction and interest.

"What the federation has done is to take advantage of the wave of positive enthusiasm and momentum that the sport of soccer has, and use it to their advantage," he said.

As far as the future endeavors for Stone Ward and U.S. Soccer, Floyd says, "the sky is the limit."

 

 

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