‘What's in It for Me?' (Craig Douglass On Consumers)

by Craig Douglass  on Monday, Jul. 7, 2014 12:00 am  

Craig Douglass ()

Voters are political consumers. They make a purchasing decision with their votes. At every election, the political consumer decides whether or not to buy what the candidate is selling. If they like what they see and hear, they vote for it. If not, they either don't show up at the polls or, if they do, they vote against it.

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