Better Words, Higher Prices (Jim Karrh On Marketing)

by Jim Karrh  on Monday, Jul. 21, 2014 12:00 am  

Jim Karrh

There's no shortage of promotional language in today's product marketing environment. We have all heard enough about “world-class,” “new and improved” and “killer,” have we not? The marketing world is filled with tired copycat words and phrases that fail to clearly differentiate one company or offering from others. The right words, however, can indeed help create significant and measurable value.

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