Now, after 10½ years as the Republican governor of Democrat-heavy Arkansas, Huckabee, 52, is attempting to parlay his charm into a bid for the Republican presidential nomination that's gaining momentum and attention, if not money.
Some critics warn against painting Huckabee in such a simplistic light. They say that beneath the dimples and guffaws is a politically savvy conservative who's not immune to the pitfalls of politics.
But the digs don't matter to those who knew Huckabee when he was the head of a couple of small churches in southern Arkansas. They saw him become the leader of the state. And now, former congregants such as David Haak, a store owner from Texarkana, have their eye on bigger things.
After Huckabee was elected lieutenant governor in 1993, "several of us friends were up at the (governor's) mansion in Little Rock and a number were saying, 'I want to spend a night in the mansion,' " Haak said. "I said, 'I want to spend a night in the Lincoln bedroom.' "