Media & Marketing

Collective Bias Uses Social Media to Turn Consumers into Marketers

by Chris Bahn – 1 week ago
Collective Bias Uses Social Media to Turn Consumers into Marketers
John Andrews, CEO of Collective Bias, on how marketing online is changing the way companies think.

Recently recognized by Forbes magazine “as one of America's Most Promising Companies,” Collective Bias of Bentonville is becoming a popular tool for brands looking for influence with shoppers.
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Channel 7 Still Looking for a Buyer

1 week ago

Allbritton Communications Co. says KATV-TV, Channel 7, remains unsold.
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Jennifer Pyron Leaves 'Soiree' for Arkansas Children's Hospital Foundation

1 week ago

Jennifer Cobb Pyron, editor of Arkansas Business Publishing Group's Little Rock Soiree magazine, has accepted a job as director of communications and strategic planning for the Arkansas Children's Hospital Foundation beginning June 3.
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HomeDx Places Second, Wins Pitch Contest at Tri-State Governor's Cup

3 hours ago

University of Arkansas startup HomeDx won the elevator pitch portion and finished second overall in the graduate-level division of the 2013 Donald W. Reynolds Tri-State Governor's Cup business-plan competition Tuesday in Las Vegas. read more >

Texarkana's Truman Arnold Cos. Off Largest Private Companies List After Execs Move to Dallas

2 days ago

Truman Arnold Cos. worked its way up to No. 1 for the first time in 2001 and held that position most years since then. But their subtraction from the 2013 list means Stephens Inc. is on top of Arkansas Business' list of top private firms. read more >

Industry Profiles: Largest Private Companies in Arkansas See Mixed Growth

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A look at seven of the state's major industries show ups and downs across the board. read more >

Razorback Football Coach Bret Bielema Draws Crowd at Arkansas Trucking Conference

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University of Arkansas football coach Bret Bielema was the keynote speaker at this year's Arkansas Trucking Association Business Conference and spent about an hour addressing attendees. read more >

Arkansas Business History (Editorial)

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Every time we reach out to scores of businesses around the state — large by private-company standards — and ask for data on revenue and employment, we are reminded just how important many of these companies are to their hometowns and their regions. read more >

Today the USP is NQE (Jim Karrh On Marketing)

2 days ago

Take a moment to revisit an icon of advertising history, Rosser Reeves, and how a traditional assumption about persuading consumers applies today. read more >

Rod Bigelow on Keeping a Full Palette at Crystal Bridges Museum of American Art (Exec Q&A)

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Rod Bigelow was promoted to executive director of the Bentonville museum in February upon the promotion of former Executive Director Don Bacigalupi to the new position of museum president. read more >

Fayetteville's Field Agent Accepts $2.5M in Funding from KC Investment Company

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An investment company, Five Elms Capital of Kansas City, Mo., thinks there's value in Field Agent's business plan and has given it $2.5 million in funding. read more >

Arkansas' Largest Private Companies Through the Years

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The largest Arkansas-based, Arkansas-owned private companies ranked by reported or estimated revenue (in millions) for fiscal year listed. read more >

Acxiom 4Q Earnings Down 71 Percent

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Acxiom Corp.'s fourth-quarter earnings were down 71 percent compared to the same quarter last year. read more >

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