Media & Marketing

When Every Day's a Super Bowl (Ross Cranford Expert Advice)

When Every Day's a Super Bowl (Ross Cranford Expert Advice)

Everybody knows that the Super Bowl is one of the most watched televised events of the year — 114.4 million viewers in 2015, the largest U.S. audience in history. And every client is now trying to reach customers where, increasingly, they live: on mobile devices. But as Facebook COO Sheryl Sandberg recently said, “We have a Super Bowl on mobile every day.”
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UALR Helping Defuse Terrorism Recruitment

Perpetrators of violent extremism successfully recruit potential members through social media, and a campaign including a team from the University of Arkansas at Little Rock is underway to counter their efforts.
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What the Changees Think (Jim Karrh On Marketing)

Although change initiatives are common and well-intentioned (and often necessary), the results are usually a letdown.
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Tech Park Talks Timeline with KATV; Mary Good to Step Down

Sinclair Broadcasting will need at least three years to move its Little Rock ABC affiliate, KATV Channel 7, from its building at Main and Fourth, Little Rock Technology Park Director Brent Birch told board members Wednesday. read more >

Group Launches Ad Blitz in Arkansas Chief Justice Race

A group launches TV ads portraying Arkansas Supreme Court Justice Courtney Goodson as being beholden to trial lawyers and criticizing her over gifts and campaign contributions. read more >

Personal Income in Arkansas Metro Areas See Increase

The eight metropolitan areas of Arkansas reported increases in local area personal income in 2014, with growth ranging from 1.6 percent in Pine Bluff to 4.1 percent in Fort Smith. read more >

No Time Like The Present (Gwen Moritz Editor's Note)

People satisfied with the status quo seem to think it is “too close” to the judicial elections to actually talk about judicial elections or the people standing for election in them. read more >

Ed Linck Joins Conway Area Chamber of Commerce (Movers & Shakers)

Ed Linck has been hired as chief operating officer of the Conway Area Chamber of Commerce. He succeeds Lindsay Henderson, who will now serve as chief revenue officer, a newly created position. read more >

Becca Green of Rock Region Metro Becomes President of Arkansas PR Chapter (Movers & Shakers)

Becca Green, director of public engagement at Rock Region METRO, is now president of the Arkansas chapter of the Public Relations Society of America. Green succeeds Brandi Hinkle, who is the public information manager for the Arkansas Department of Human Services. read more >

Acxiom Reports 3Q Loss, But Revenue, Earnings Guidance Rises

Acxiom Corp. of Little Rock reports a third-quarter net loss of $1.4 million, but revenue rose 6 percent as the company's main operating segments each reported sales growth. read more >

UCA Announces Speakers for TEDx Event

The University of Central Arkansas in Conway is hosting its first TED event on March 4, and announced its lineup of speakers that includes the executive director of the nonprofit Syrian Emergency Task Force. read more >

Bourbon & Boots Acquires Tales from the South

Bourbon & Boots, the "Southern-inspired lifestyle brand" based in North Little Rock, has acquired the public radio show Tales from the South, the company officially announced. read more >

As Expected, Most Hog Football Tickets Going Up

As expected, most Fayetteville tickets to Arkansas Razorback football games are going up in price, but ticket prices for the Hogs' one Little Rock game per year are going down, the University of Arkansas announced Tuesday. read more >

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