Media & Marketing Archive

WER Architects Adds Drew Short to Staff (Movers & Shakers)

by Arkansas Business Staff 2/13/2017 12:00 am

Drew Short has been hired as an intern architect at WER Architects/Planners in Little Rock.

Arkansas Marketers Call Their Plays on Super Bowl Ads

by Kyle Massey 2/13/2017 12:00 am

Little Rock ad man Chip Culpepper thinks this year's Super Bowl commercials were a lot like the game itself: “Only about a quarter worth watching.”

Ringer App Creates Buzz For Forest Heights STEM Team

by Sarah Campbell 2/13/2017 12:00 am

A team of five sixth-graders from Forest Heights STEM Academy in Little Rock have theorized a new smartphone app called SmartRnger and won not only a Best in the State accolade but also $5,000 for their school.

Bank of the Ozarks Having a Hot Time in Chicago

by Arkansas Business Staff 2/13/2017 12:00 am

Steve Daniels, a senior reporter with Crains Chicago Business, reported last month on how developers of Chicago's "splashiest commercial real estate projects" are getting their loans and financing from an inconspicuous source: Bank of the Ozarks of Little Rock.

State Cancels Bid Process for Tourism Advertising Contract

by Kyle Massey 2/10/2017 11:58 am

The State Office of Procurement canceled its bid solicitation for the state's biggest advertising contract — the $14 million-a-year deal for marketing state tourism — just days before written responses from agencies were due.

Heather Baker Named Publisher of AY, Arkansas Money & Politics

by Kyle Massey 2/8/2017 11:33 am

Heather Baker, the former publisher of the auto-buying guide Drive Arkansas and several Arkansas Times publications, is the new publisher at Vowell Media in Little Rock, owned by Vicki Vowell.

Inuvo Buys NetSeer, Expects 4Q Revenue Growth

by Sarah Campbell 2/7/2017 10:10 am

Ad technology and digital publishing company Inuvo Inc. of Little Rock acquires NetSeer Inc., a provider of visual monetization solutions for advertisers and publishers.

Nicholson Named Director of PR at Mangan Holcomb Partners

by Arkansas Business Staff 2/6/2017 10:28 am

Kristen Vandaveer Nicholson has been named director of public relations at Mangan Holcomb Partners of Little Rock.

For Now, Log Cabin Democrat Stays Hitched to Morris Communications

by Arkansas Business Staff 2/6/2017 12:00 am

Whispers have been growing that the Log Cabin Democrat of Conway may be sold to Gatehouse Media Inc., which in recent years has snapped up Arkansas dailies like the Pine Bluff Commercial and Southwest Times Record in Fort Smith.

Lottery Ad Contract Process Reveals Fissures

by Kyle Massey 2/6/2017 12:00 am

It wasn't smooth, but the Arkansas Scholarship Lottery has a new advertising agency, CJRW of Little Rock.

Paris Marketing Debuts in Fort Smith Metro

by Kyle Massey 2/6/2017 12:00 am

Longtime communications professional Chip Paris has opened his own shop, Paris Marketing & Public Relations LLC, in Fort Smith.

Brain Training (Gwen Moritz Editor's Note)

by Gwen Moritz 2/6/2017 12:00 am

I have had a rich opportunity to observe several logical fallacies used by seemingly rational adults.

Four Points Brings Two to Midtown Hotel (Movers & Shakers)

by Arkansas Business Staff 2/6/2017 12:00 am

Tracy Morales is the new director of sales and marketing and Kevin Steele is now director of public relations and marketing at the Four Points by Sheraton in midtown Little Rock.

Sharon Tallach Vogelpohl: Marketing Firms Should Heed Call of Data

by Arkansas Business Staff 2/6/2017 12:00 am

Sharon Tallach Vogelpohl became president of Mangan Holcomb Partners, the only advertising agency she's ever worked for, in 2010.

Judges Named for Tourism Ad Contract Competition

by Kyle Massey 2/2/2017 04:32 pm

The Office of State Procurement reveals a preliminary list of judges for awarding the state's largest advertising and marketing assignment, the $14.4 million-a-year contract for promoting Arkansas as a tourist destination.

Millie Ward to Speak at UCA's Davis Family Series

by Todd Traub 1/31/2017 11:13 am

Stone Ward co-founder and president to discuss her career as part of the UCA business school lecture program.

Acxiom Expands Partnership With DataXu

by Arkansas Business Staff 1/31/2017 09:29 am

Acxiom announced Tuesday that it has expanded its partnership with DataXu, a provider of programmatic marketing software, to allow DataXu to license its third-party data for advanced TV and analytics solutions.

Fake Will Scheme Puts Camden Real Estate Agent in Hot Water

by Mark Friedman 1/30/2017 12:00 am

A Camden real estate agent stands accused of pushing her teenage daughter into the arms of a survivor of the Deepwater Horizon explosion, and then, after he died in a car accident, faking his will to leave his nearly $2 million estate to the daughter.

True Tale Trounces Comic Fantasy at Dogpatch USA

by George Waldon 1/30/2017 12:00 am

The story of Dogpatch USA is a meandering one that now covers half a century. Its course resembles the winding, up-and-down path of Scenic Highway 7 that brought hundreds of thousands of visitors during its 25-year run.

Mike Vaughn Moves Up Without Moving Out

by Kyle Massey 1/30/2017 12:00 am

As a new senior vice president and regional manager for Nexstar, Mike Vaughn is going from running three TV stations in one market to handling 30 in 14. But he isn't going anywhere geographically.