Media & Marketing Archive

Top Online Stories of 2017: Fake Will Story Commanded the Clicks

by Lance Turner 12/18/2017 12:00 am

Top web pieces at ArkansasBusiness.com ran the gamut from corruption to Tyson, property deals to zombies.

What the FCC Rollback of 'Net Neutrality' Means to You

by Associated Press 12/15/2017 11:21 am

Now that the federal government has rolled back the internet protections it put in place two years ago, the big question is: What does the repeal of "net neutrality' rules mean to you?

Holiday 'Feels' Boost Successful Marketing Campaigns (Kent Middleton Commentary)

by Kent Middleton 12/14/2017 10:01 am

Large corporations with big budgets aren't the only ones who can create memorable holiday marketing campaigns.

Roy Reed, Mainstay of Arkansas Journalism, Dies at 87

by Kyle Massey 12/11/2017 10:21 am

Roy Reed, a Garland County native whose writings chronicled the civil rights movement for The New York Times and illuminated Arkansas history in well-crafted and often funny books about former Gov. Orval Faubus and the Arkansas Gazette, died Sunday in Fayetteville.

In Becoming an Arts Beacon, UA Refurbishes a Landmark

by Marty Cook 12/11/2017 12:00 am

Jeannie Hulen's ambition to promote the learning of art at the University of Arkansas received an enormous boost this summer when the Walton Family Charitable Support Foundation gave the school a $120 million gift.

Deborah Temple to Head Lending at Communities Unlimited (Movers & Shakers)

by Arkansas Business Staff 12/11/2017 12:00 am

Deborah Temple has been named director of lending at Communities Unlimited Inc., a nonprofit community development financial institution in Little Rock.

Sexual Harassment Claims: What Companies Can Do (Michelle Kaemmerling Commentary)

by Michelle Kaemmerling 12/8/2017 11:09 am

Employers are wise to promptly and thoroughly investigate all claims of harassment or inappropriate conduct.

In the Age of Amazon, Walmart is Changing Its Legal Name

by Associated Press 12/6/2017 09:58 am

Wal-Mart Stores Inc. is changing its legal name effective Feb. 1 as it shifts away from physical stores in the age of Amazon's increasing dominance.

Fluoride, the Fifties and Facebook (Craig Douglass On Consumers)

by Craig Douglass 12/4/2017 12:00 am

The way Facebook is set up as a social network can influence opinions and behavior through social proofing, endorsements, critiques and reviews. And it is done somewhat passively through conversational and casual messaging.

No Glass Ceiling for Brass Wheeling and Dealing at Mitchell

by Arkansas Business Staff 12/4/2017 12:00 am

Thirteen out of 14 of the top executives of Mitchell, the Fayetteville PR agency, are women.

Windstream Sees Change in the Air

by Sarah Campbell-Miller 12/4/2017 12:00 am

CEO Tony Thomas says new products and attention to the balance sheet will get Windstream back in the black.

Hang Onto Your Helmet: Elise Mitchell Goes Global

by Kyle Massey 12/4/2017 12:00 am

Elise Mitchell may be on the road, but she's still overseeing the rebranded agency Mitchell, a $16.7 million-in-revenue PR powerhouse she created in Fayetteville two decades ago.

Scott Carroll Heads from Democrat-Gazette to Channel 7

by Kyle Massey 12/4/2017 12:00 am

Scott Carroll's first day at KATV was last Monday, almost exactly a month after his last shift at the daily newspaper.

Rock Region Metro Hires Springsted Waters to Find New Director

by Arkansas Business Staff 11/28/2017 03:41 pm

The Rock Region Metro board hires Springsted Waters Executive Recruitment of Dallas to recruit its next executive director.

2 Firms to Help UA in Search for Football Coach, Athletics Director

by Associated Press 11/28/2017 03:31 pm

The University of Arkansas said Tuesday that it will use two firms to help it in its search for a new athletics director and head football coach.

Farm Implement Ads on YouTube Go for Kardashian-sized Numbers

by Kyle Massey 11/27/2017 12:00 am

Little Rock marketing firm Kirkpatrick Creative has struck a deal with a Wisconsin farmer and his YouTube channel that's almost moved past advertising and into "influencing."

New Frauds Land John Rogers in Prison

by George Waldon 11/27/2017 12:00 am

Testimony at the Nov. 20 bond revocation hearing of serial fraudster John Rogers shed more light on new evidence uncovered by federal investigators.

A Never-Trump Anthology (Gwen Moritz Editor's Note)

by Gwen Moritz 11/27/2017 12:00 am

It's been fascinating to watch Republicans, or former Republicans, disentangle themselves from party-first politics.

Rogers Goes to Jail to Await Fraud Sentencing

by George Waldon 11/20/2017 12:58 pm

A federal judge in Chicago ordered that serial fraudster John Rogers be remanded to the custody of U.S. marshals.

Serving Papers to John Rogers No Easy Task

by Arkansas Business Staff 11/20/2017 12:00 am

It took awhile, but now both of John Rogers' limited liability companies are engaged in civil litigation in Pulaski County Circuit Court.