Media & Marketing Archive

CJRW, Team SI Named Successful Bidders for AEDC Ad Contracts

by Kyle Massey 6/13/2016 03:25 pm

The Arkansas Economic Development Commission has named Little Rock advertising agencies CJRW and Team SI as "successful bidders" for contracts worth up to $2.4 million a year.

Fitzgerald Leaves CJRW, Joins Thoma Thoma as Creative Director

by Kyle Massey 6/13/2016 02:49 pm

Bill Fitzgerald began work Monday as creative director at Thoma Thoma, the brand marketing firm. His hiring completed a sort of big-league trade with CJRW in the Little Rock advertising world.

Arkansas Business Wins National Awards for Investigative Reporting, Scoop

by Arkansas Business Staff 6/13/2016 10:13 am

Arkansas Business Senior Editor Mark Friedman was recognized Saturday with a gold award for investigative reporting for his expose of the class-action legal strategy for which John Goodson of Texarkana and 15 other attorneys will be sanctioned by a federal judge next week.

Selling Downtown Office Tower an Option for Acxiom

by Arkansas Business Staff 6/13/2016 12:00 am

Acxiom Corp., the publicly traded data-mining company, has officially confirmed to Whispers that it is considering selling its headquarters building in downtown Little Rock.

Preparing for the Drone Revolution (Micah Goodwin Expert Advice)

by Micah Goodwin 6/13/2016 12:00 am

Drone law is still in flux, so it's important to understand both the current legal framework and where the law is headed.

In Death of Nashville News, Birth of the News Leader

by Kyle Massey 6/13/2016 12:00 am

The Nashville News was the longest continuously running business in Howard County, founded in 1878, but after a 13-year newspaper war that sprang from a family feud, it printed its last edition on May 31.

IABC 'Summer Camp' Workshop Set for June 24

by Kyle Massey 6/13/2016 12:00 am

A campfire seems unlikely, but storytellers will gather round at this year's Summer Camp Communications Workshop, sponsored by the Arkansas chapter of the International Association of Business Communicators.

Blocking And Tackling (Gwen Moritz Editor's Note)

by Gwen Moritz 6/13/2016 12:00 am

It's easy in hindsight to spot errors. I don't know enough about auditing to know whether BKD's auditors were incompetent. I do know from hard experience that errors often seem obvious in hindsight, and while they may be the result of lazy technique, some errors are virtually unavoidable.

5 Tips to Designing an Engaging Visual Aid (Sarah Clements Expert Advice)

by Sarah Clements 6/13/2016 12:00 am

There are many tools for creating visual aids, but the key word when developing them is the word “visual.” Visual aids are for the audience to follow along and stay connected with your presentation.

Anna Kimmell To Lead Education Department at The Rep (Movers & Shakers)

by Arkansas Business Staff 6/13/2016 12:00 am

Anna Kimmell was recently named the new director of education at the Arkansas Repertory Theatre in Little Rock.

Nominate Now for Arkansas Business '20 in Their 20s'

by Arkansas Business Staff 6/10/2016 08:44 am

Arkansas Business is once again taking nominations for its annual "20 in Their 20s" list, which honors young professions in their 20s.

Little Rock Law Firm Carney Bates Going Into the Breach Against Google

by Arkansas Business Staff 6/6/2016 12:00 am

Carney Bates & Pulliam PLLC, the Little Rock law firm representing Matt Campbell in his lawsuit against Facebook, also is handling a potential class-action privacy lawsuit against Google and is involved in several other high-profile data breach cases.

ATA Road Team Promotes Arkansas Truck Drivers

by Marty Cook 6/6/2016 12:00 am

Shannon Newton introduced the 12 members of the Arkansas Road Team at the Arkansas Trucking Association's annual conference in Little Rock last month.

The Mean Girls' Burn Book (Gwen Moritz Editor's Note)

by Gwen Moritz 6/6/2016 12:00 am

I'm glad I finally watched “Mean Girls” before reading what Stephanie Harris wrote about Arkansas Business on Facebook last week. It bore a striking resemblance to the infamous “Burn Book,” in which the high school A-listers pasted photos and wrote hateful captions about classmates who dared to be imperfect.

You Can Go Home Again: More Young Americans Living With Parents

by Arkansas Business Staff 6/6/2016 12:00 am

Living with a parent is the most common living arrangement for 18- to 34-year-olds in the United States, the first time on record that that has been the case, according to the Pew Research Center.

Reminiscences Flow at CJRW Reunion

by Kyle Massey 6/6/2016 12:00 am

There were no mad men — or women — at a recent reunion of former CJRW employees. Just jovial colleagues drinking and laughing about old times.

Molly Maid of Northwest Arkansas Acknowledged as Rookie of the Year (Movers & Shakers)

by Arkansas Business Staff 6/6/2016 12:00 am

Alicia and Mykel Stephens, co-owners of Molly Maid of Northwest Arkansas in Rogers, have been named to Molly Maid's 2015 Rookie of the Year All-Star Team for outstanding performance in their first year of business.

Making Arkansas Attractive, B2B (Craig Douglass On Consumers)

by Craig Douglass 6/6/2016 12:00 am

“Think like a brand; act like a retailer.” What gets my focus these days is how to apply that strategy not in terms of reaching an end-user consumer, but how a business markets its wares to another business. It's called business-to-business marketing, or B2B.

KARN Journalist Gary DiGiuseppe Dies in I-430 Crash

by Kyle Massey 6/1/2016 10:51 am

Longtime central Arkansas journalist and newscaster Gary DiGiuseppe died in a fiery collision this morning on I-430, according to the Arkansas State Police and DiGiuseppe's colleagues at Cumulus Broadcasting and KARN news radio.

TV Infomercial's Ginsu Knives Produced in Walnut Ridge

by Stan Morris, The Jonesboro Sun 5/31/2016 07:00 am

A brand known by several generations because of clever television marketing is one of the best kept secrets in Northeast Arkansas.