Media & Marketing Archive

Acxiom Returning to Conway Roots

by Sarah Campbell 4/17/2017 12:00 am

With the sale last month of its Little Rock headquarters, plans to renovate its Conway campus and hopes of expanding its client base, Acxiom Corp. CEO Scott Howe says his company is evolving.

What Does Acxiom Do?

by Sarah Campbell 4/17/2017 12:00 am

CEO Scott Howe and several longtime employees explained what Acxiom Corp. of Conway does for its clients.

Advanced Cabling Systems Keeps Climbing the Charts

by Kyle Massey 4/17/2017 12:00 am

Double-digit growth has been a constant companion for Advanced Cabling Systems LLC during its first 20 years of business.

Anne Liebst To Head Boreham LIbrary at UA-Fort Smith (Movers & Shakers)

by Arkansas Business Staff 4/17/2017 12:00 am

Anne Liebst has been named director of the Boreham Library at the University of Arkansas at Fort Smith, succeeding Bob Frizzell, who retired at the end of 2016.

Arkansas PR Pros on Pepsi, Hitler and Unfriendly Skies

by Kyle Massey 4/17/2017 12:00 am

Arkansas PR and advertising professionals were already scratching their heads over Pepsi's silly ad featuring the model Kendall Jenner and video of a bloodied man being dragged off an overbooked United Airlines flight, when presidential spokesman Sean Spicer oddly lifted Hitler from the bottom of history's list of worst dictators.

The Power of Apology (Editorial)

by Arkansas Business Editors 4/17/2017 12:00 am

Last week, United Airlines and White House spokesman Sean Spicer experienced the full-bore blast of social media scorn when they made huge mistakes yet balked at admitting error.

At 20, Arkansas E-Government Draws Cheers

by Kyle Massey 4/17/2017 12:00 am

The public-private partnership that Bob Sanders helped create, Information Network of Arkansas, is celebrating its 20th anniversary and is still setting records.

Arkansas Execution Protests Less in Streets, More in Tweets

by Jill Bleed, The Associated Press 4/13/2017 11:31 am

While outrage on social media is growing over Arkansas' unprecedented plan to put seven inmates to death before the end of the month, the protests have been more muted within the conservative Southern state where capital punishment is still favored by a majority of residents.

Jessi Turnure Rises at KARK as Petrimoulx Heads to D.C.

by Kyle Massey 4/12/2017 02:01 pm

Jessi Turnure has been promoted to statewide political correspondent for Nexstar television stations in Arkansas, including KARK-TV in Little Rock, where she will host the Sunday morning political program "Capitol View."

Ghidotti Adds 2 Employees to Team

by Kyle Massey 4/12/2017 01:43 pm

Ghidotti Communications of Little Rock has added two members to its marketing communications team, media relations specialist Aaron Sadler and consumer and business analyst Jess Pingrey.

CoreConnect Aims to 'Demystify' Digital Communications

by Arkansas Business Staff 4/11/2017 02:18 pm

A conference aiming to "demystify the digital ecosystem" for marketing professional and business and nonprofit leaders is set for April 27 in Little Rock.

Redesign of LittleRock.com Coming Soon

by Arkansas Business Staff 4/10/2017 12:00 am

Readers who remember the Little Rock Convention & Visitors Bureau's contract with marketing firm Team SI for a website overhaul have been asking when they might see it.

The Latest Chance for Pine Bluff (Editorial)

by Arkansas Business Editors 4/10/2017 12:00 am

Pine Bluff has never lacked for boosters, but there must be more than sentimental nostalgia for a once-great city to create real, sustainable growth.

Hussman Family Values, 'Without Fear or Favor'

by Kyle Massey 4/10/2017 12:00 am

Walter Hussman Jr.'s core doesn't fall far from the tree.

Arkansas Loosens Limits, Expands Crowdfunding Options

by Marty Cook 4/10/2017 12:00 am

More Arkansas investors will soon have more options for putting their money to work.

Supreme Court Justices' Data Offers a Peek Beyond Pay

by Mark Friedman 4/10/2017 12:00 am

The seven justices who sit on the Arkansas Supreme Court have a wide range of business investments, from property to tower rent for a radio station.

Kids' Book Series Launched With Kickstarter Campaign

by Sarah Campbell 4/10/2017 12:00 am

Digital content strategy firm Southern Swallow of Little Rock recently launched a Kickstarter campaign to raise $18,000 for its new four-book Entrepreneur Kid series that aims to inspire K-12 student to launch their own businesses.

Whose Facts Will They Believe? (Jim Karrh On Marketing)

by Jim Karrh 4/10/2017 12:00 am

Business people need to understand data and use it to communicate effectively with consumers, regulators and the media. How can you make your case, clearly and honestly, in such a skeptical age?

Jonesboro Adds Radio Station KLEK

by Arkansas Business Staff 4/10/2017 12:00 am

KLEK-FM, a new radio station licensed to broadcast in Jonesboro, had a ribbon cutting at its location at 1411 Franklin Street on March 30.

Aristotle Exec on Broadband Mission to Washington

by Kyle Massey 4/7/2017 02:12 pm

Elizabeth Bowles will be on a mission April 21 when she flies to Washington, D.C., as a newly minted member of the federal Broadband Deployment Advisory Committee. She's demanding technological equality for rural people.

Search