Media & Marketing Archive

Harding Professor Phil Brown's 4 Ways Arkansas Companies Can Keep Accounting Recruits

by Arkansas Business Staff 11/28/2016 12:00 am

Phil Brown is a professor and co-chair of the Harding University Accounting & Finance Department at Searcy.

InVeritas Hires State Commissioner of Revenues

by Arkansas Business Staff 11/21/2016 01:24 pm

InVeritas of Little Rock announced Monday that State Commissioner of Revenues Tim Leathers would join them as vice president of consulting on Jan. 1.

Speculation Brimming Over Potential Sale of Acxiom Building

by Arkansas Business Staff 11/21/2016 12:00 am

Simmons First National Corp. of Pine Bluff could be buying the Acxiom Corp. building in downtown Little Rock.

Heathcott Hopes CJRW Selected as Lottery's First Pick

by Arkansas Business Staff 11/21/2016 12:00 am

The battle for an Arkansas Scholarship Lottery marketing contract worth more than $5 million a year is down to three Little Rock advertising finalists.

Boswell Mourot Fine Art Ready for Art Basel Miami Beach

by Arkansas Business Staff 11/21/2016 12:00 am

For what may be the first time, an Arkansas art gallery will be participating in Art Basel Miami Beach, one of the most important and prestigious art shows in the world.

Know Thy News Sources (Gwen Moritz Editor's Note)

by Gwen Moritz 11/21/2016 12:00 am

Education and the Facebook equivalent of spam filters would go a long way in preventing unscrupulous entrepreneurs who have figured out that “news” is a lot more profitable if you don't have to invest in any actual reporters.

Trump Triumph, Media Fail: The View From Arkansas

by Kyle Massey 11/21/2016 12:00 am

In Arkansas, journalists and media educators weigh in on a new media world following the election of Donald Trump as president.

Confidence Continues Slump in US Institutions

by Arkansas Business Staff 11/21/2016 12:00 am

Americans' confidence in the country's major institutions remains low, lagging behind historical averages, according to the pollster Gallup.

BET Founder Robert Johnson Aims to Help Others With Good Ideas

by Kyle Massey 11/18/2016 04:19 pm

Robert L. Johnson, founder of Black Entertainment Television and America's first African-American billionaire, tells tales from a charmed business career during a humor-filled talk at the annual meeting of the Little Rock Regional Chamber.

UALR Team Presents Research at NATO Conference

by Arkansas Business Staff 11/17/2016 01:54 pm

A University of Arkansas at Little Rock professor and two doctoral students presented their research on cyber defense at the international NATO Technology for Information, Decision and Execution (TIDE) Sprint Conference on Oct. 26 in Virginia Beach, Virginia.

Inmar Inc. to Acquire Collective Bias of Rogers

by Arkansas Business Staff 11/17/2016 10:53 am

Inmar Inc. of Winston-Salem, North Carolina, announced Thursday that it will acquire Collective Bias of Rogers, a leader in shopper-focused influencer marketing.

Noalmark Buys Two El Dorado Radio Stations

by Kyle Massey 11/14/2016 04:26 pm

In buying KDMS-AM and KLBQ-FM, an El Dorado chain increases its strong position in commercial radio in south Arkansas.

Stone Ward's Tom Lillig Shares Cubs Stories

by Arkansas Business Staff 11/14/2016 12:00 am

The 10-inning Game 7 triumph ended a 108-year championship drought for the Cubs and warmed the hearts of just about anybody who has ever pulled for an underdog. But for Tom Lillig, director of brand management at the Chicago office of Little Rock's Stone Ward advertising agency, it was validation of a lifetime of loyalty and championship hopes.

New Clients, Emily Parker Raine Make Entrance at Exit Marketing

by Kyle Massey 11/14/2016 12:00 am

Exit Marketing, the Little Rock agency, recently added three clients in its social media management business and announced the hiring of a social media specialist, Emily Parker Raine.

The Everyday Proof of Social Proof (Jim Karrh On Marketing)

by Jim Karrh 11/14/2016 12:00 am

One of the most powerful forces of persuasion is “social proof,” the tendency of people to look to the behavior of similar others when they aren't sure what is correct in a given situation. You can find evidence of social proof nearly everywhere.

Boy Scouts Elect David Briscoe President of Quapaw Area Council (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Briscoe has served on the board of the Quapaw Council for the past 22 years.

Molly Morrison Moves to Mangan Holcomb (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Morrison will be responsible for developing concepts and writing copy for radio, television, and print, digital, advertising and marketing campaigns.

ASU's Holly Hall To Head Kappa Tau Alpha (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Holly Hallis the incoming vice president and president-elect of Kappa Tau Alpha, a national college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.

Arkansas Agriculture Secretary Wes Ward on Bringing State Crops to World Market

by Arkansas Business Staff 11/14/2016 12:00 am

Wes Ward, 34, had no farming experience — and still doesn't — when he became Arkansas' agriculture secretary in March 2015.

Medical Marijuana: A Fact of Life for Arkansas Employers (Stuart Jackson Commentary)

by Stuart Jackson 11/10/2016 09:57 am

Arkansas is the latest of many states to allow medical marijuana. What does the new law do, and how will it play out in the Arkansas workplace?