Media & Marketing Archive

Oreos, Apple and Core Knowledge (Craig Douglass On Consumers)

by Craig Douglass 5/2/2016 12:00 am

Basic. Essential. Enduring. That's what a core is. In business, we often hear the term “core competency.” In this layman's terms it could be expressed in the simple phrase “Stick with what you know.”

Prince: A Marketing Superstar (Paul Strack Expert Advice)

by Paul Strack 5/2/2016 12:00 am

For some, his blend of pop, R&B, funk and rock may have been an acquired taste. His eclectic style and flamboyant dress may have not been universally accepted. But most critics, legions of fans and music aficionados agree that, with respect to his musical talent and accomplishments, Prince was pure genius.

Hot Springs Tourism Chief Steve Arrison Offers His Conventional Wisdom

by Arkansas Business Staff 5/2/2016 12:00 am

As CEO of the Hot Springs Convention & Visitors Bureau, Steve Arrison is responsible for the creation and implementation of the advertising, promotion and marketing program for the city of Hot Springs.

Editor Sonny Elliott Comes Home To Baxter Bulletin

by Kyle Massey 5/2/2016 12:00 am

Richard "Sonny" Elliott returned in March to lead the newsroom where he started as a teenager and worked for decades before a detour into radio in December 2014.

KATV, KTHV Introduce New Members of Morning Teams

by Kyle Massey 5/2/2016 12:00 am

Elisabeth Armstrong has returned to Little Rock from Texas to be a morning reporter for ABC affiliate KATV in Little Rock. Laura Monteverdi has settled into her new job as co-anchor of "THV11 This Morning."

Katie Hall To Manage Marketing at Arkansas Lighthouse for the Blind (Movers & Shakers)

by Arkansas Business Staff 5/2/2016 12:00 am

Katie Hall joined Arkansas Lighthouse for the Blind in February as manager of marketing and development. Hall previously handled corporate communications for Winston-Salem Industries for the Blind in Winston-Salem, North Carolina, which acquired ALB in 2014.

Realtor Chris Polychron Recognized by UA Walton College of Business (Movers & Shakers)

by Arkansas Business Staff 5/2/2016 12:00 am

Chris Polychron of Hot Springs, who served as president of the National Association of Realtors in 2015, has been awarded the Lifetime Achievement Award from his alma mater, the Walton College of Business at the University of Arkansas at Fayetteville.

Bobby Ampezzan Joins Statewide Radio Network

by Kyle Massey 4/29/2016 04:35 pm

Natural State News, a regional collaboration of Arkansas public radio stations based at KUAR-FM in Little Rock, announced that Bobby Ampezzan has been hired as the project's managing editor.

Jeremy Flynn Named Marketing Manager for Waymack and Crew

by Kyle Massey 4/26/2016 04:05 pm

Jeremy Flynn has been named marketing manager at Waymack and Crew, the Little Rock-based video, digital and sound production firm.

Wade McCune Returns to CJRW as Creative Director

by Kyle Massey 4/26/2016 03:52 pm

Wade McCune is returning to advertising, public relations and digital marketing agency CJRW as its creative director on May 9.

Carlson to Headline Fundraiser for Arkansas Republicans

by Associated Press 4/25/2016 11:26 am

Political writer and commentator Tucker Carlson is headlining a fundraiser for the Arkansas Republican Party next month.

Slideshow: Robinson Center's Renovation Poised for October Completion

by Jan Cottingham 4/25/2016 12:00 am

A photographer's tour of the city's Robinson Center shows a project poised to come.

Little Rock Tech Park Sees New Tenants at Temporary Location

by Sarah Campbell 4/25/2016 12:00 am

With construction on the Little Rock Technology Park underway at 415 and 417 Main St., it's easy to forget that tenants have been coming and going at the park's temporary space at 107 E. Markham St.

Finding Your Marketplace Identity (Jim Karrh On Marketing)

by Jim Karrh 4/25/2016 12:00 am

The decisions involved in buying or selling the places where we live or work can be tightly wrapped in aspirations, hopes and anxiety.

Communications Group Promotes Joshua Price (Movers & Shakers)

by Arkansas Business Staff 4/25/2016 12:00 am

Joshua Price has been promoted to iB2B/digital specialist at The Communications Group in Little Rock. He joined the agency in 2014 and has been part of the industrial business-to-business marketing team since 2015.

Tyson Foods Names Felicia Collins VP of Corporate Communications

by Arkansas Business Staff 4/22/2016 10:00 am

Tyson Foods Inc. of Springdale has named Felicia Collins the new vice president of corporate communications, the company announced Friday.

Arkansans Featured in New Subway Ad Campaign

by Arkansas Business Staff 4/18/2016 12:00 am

Subway's new “locally owned” ad campaign showcases Jason West of Fort Smith, owner with his father and mother of 49 Subway stores in Arkansas and Oklahoma.

Once More, With Feeling (Gwen Moritz Editor's Note)

by Gwen Moritz 4/18/2016 12:00 am

The World Health Organization and the International Association for Suicide Prevention issued an 11-point guide for journalists, and the last point is this: “Recognize that media professionals themselves may be affected by stories about suicide.”

A New Trojan Brand Under New Leadership

by Kyle Massey 4/18/2016 12:00 am

In helping make a new name for the Little Rock Trojans, former University of Arkansas at Little Rock basketball coach Chris Beard made a big name for himself.

KHLR 106.7 Names Robert Richardson New GM

by Kyle Massey 4/18/2016 12:00 am

Robert Richardson has been named general manager of KHLR 106.7, the Little Rock country station known as The Ride.