Media & Marketing Archive

Mass Enthusiasm to Host Second Google Event

by Arkansas Business Staff 8/29/2016 03:56 pm

Interactive advertising agency Mass Enthusiasm Inc. is hosting another Google Partners Connect event at its headquarters in downtown Little Rock from 10:45 a.m.-12:15 p.m. on Sept. 28.

Decision Time for Noelle Nikpour in Florida's Tuesday Primary

by Arkansas Business Staff 8/29/2016 12:00 am

Noelle Nikpour has been getting some flak lately for not owning a home in Florida's 18th Congressional District, even though the former (current?) Arkansan and GOP strategist is running to represent the district.

Something to Chew On (Gwen Moritz Editor's Note)

by Gwen Moritz 8/29/2016 12:00 am

After finding an unexpected gob of chewing gum in her movie popcorn, a Little Rock film patron found more surprises in the theater chain's reaction to her complaint.

It Takes a Village II (Editorial)

by Arkansas Business Editors 8/29/2016 12:00 am

This week we praise the joint effort — even if neither coordinated nor fully intentional — of local media outlets to shed light on a puzzling situation involving the award of a $159 million state contract to an Indiana company.

Even With Internet, Nate Coulter Sees Long Shelf Life for Libraries

by Arkansas Business Staff 8/29/2016 12:00 am

Nate Coulter was named executive director of the Central Arkansas Library System in December, replacing Bobby Roberts, who retired in March.

Wal-Mart's McMillon Tops Compensation List of 100 Arkansas Public Company Execs

by Gwen Moritz 8/29/2016 12:00 am

C. Douglas McMillon, CEO of Wal-Mart Stores Inc., has returned to the No. 1 spot on the annual list of executive compensation at publicly traded companies headquartered in the state.

The Final Days at the Gazette: Anger, Fear And Frustration

by Kane Webb, Tim Taylor and Rex Nelson 8/29/2016 12:00 am

The Arkansas Gazette, an institution Arkansans took for granted for more than a century, would close.

Hussman Won With Mix of Shrewd Moves, Gazette Stumbles

by Kyle Massey 8/29/2016 12:00 am

It was a strange moment for two papers that had coexisted peacefully for most of a century.

25 Years After the Arkansas Gazette's Closing, Veterans Consider Consequences

by Kyle Massey 8/29/2016 12:00 am

The last shot between the Arkansas Gazette and the Arkansas Democrat was fired nearly 25 years ago when the Gazette, the oldest business in the state, was shut down after 172 years and its assets were sold to its rival.

The Story Behind Storytelling for Business (Jim Karrh On Marketing)

by Jim Karrh 8/29/2016 12:00 am

We are all hearing more about the power of storytelling when it comes to marketing our products, services, ideas and even ourselves. Now, research at the neurochemical level is revealing how stories affect activity in our brains.

ASU Receives $30K for Media Production Unit

by Arkansas Business Staff 8/26/2016 04:13 pm

A $30,000 gift from the Ernest and Anna Ritter Family Endowment and E. Ritter & Company is supporting the creation of a mobile media production unit for Arkansas State University's media and communication students.

Start Here Little Rock to Host Event Saturday

by Arkansas Business Staff 8/26/2016 10:22 am

Start Here Little Rock, an initiative to increase the engagement of women and minorities in the entrepreneurial process in Little Rock, will host an event on Saturday.

Wal-Mart To Make Case in Court Over Trademark

by Arkansas Business Staff 8/22/2016 12:00 am

Wal-Mart Stores' feud with a smartphone case and accessory company has now spilled over into U.S. District Court.

Recruiting Billion-Dollar Shandong Sun Paper Mill Starts With Breakfast

by George Waldon 8/22/2016 12:00 am

The future pulp mill site, five miles south of Arkadelphia, represents Shandong Sun Paper's first North American project. Construction of the complex is expected to begin a year from now and produce 250 new jobs to staff it when fully operational in 2020.

Conway's 501 LIFE Circles World from Namesake Area Code

by Kyle Massey 8/22/2016 12:00 am

Even after eight years and 100 issues, Sonja Keith and Donna Spears don't completely feel that they own 501 LIFE.

Mass Enthusiasm Expands Staff in Little Rock Office (Movers & Shakers)

by Arkansas Business Staff 8/22/2016 12:00 am

Dillon Tuell and Baxley Aldworth have joined Mass Enthusiasm Inc., a digital advertising agency that recently expanded its office in downtown Little Rock.

Traveling the Globe in Search of Jobs (Mike Preston Commentary)

by Mike Preston 8/22/2016 12:00 am

Over the last year, your Arkansas Economic Development Commission has traveled almost 20,000 miles around the world searching for good-paying jobs for the people of Arkansas. It's a reflection of the times in which we live. Ours is a global economy, and the competition for new jobs is no longer with surrounding states only, but with every country around the globe.

GateHouse Offers Buyouts to Newspaper Employees in Arkansas

by Kyle Massey 8/17/2016 11:57 am

GateHouse Media, the newspaper chain that shook up management of its Arkansas properties late last month, is now offering voluntary buyout packages to most of its employees nationwide.

Verizon Ranked No. 70 on International Venue List

by Arkansas Business Staff 8/15/2016 12:00 am

Verizon Arena ranked No. 68 with ticket sales of 117,392 during the first six months of 2016, according to Pollstar.

Riverdale 10 Owner Plans Movie Meals in Spa City

by Arkansas Business Staff 8/15/2016 12:00 am

Matt Smith's cinema formula in Little Rock, which includes 10 screens, the sale of beer and wine and reserved seating, has been so successful he's planning to introduce it at his Hot Springs Mall Cinema next month.