Media & Marketing Archive

Arkansas Advertising Club Revives

by Kyle Massey 1/30/2017 12:00 am

The American Advertising Federation has promoted fellowship and career development in Little Rock for a century, but has been largely dormant for the past several years. Now it has awakened with a new name, AdClub LR, and a new website, AdClubLR.org.

Kramer Makes Big Move to 94.9

by Kyle Massey 1/30/2017 12:00 am

Radio personality Kramer has jumped from an eight-year stint on KLAZ in Hot Springs to start “The Big Fun Morning Show” on Little Rock's KHKN-FM, BIG 94.9.

Sharing Your New Story (Jim Karrh On Marketing)

by Jim Karrh 1/30/2017 12:00 am

How can you make sure your great new story is not only worth sharing but actually does get shared?

Bentonville-Bella Vista Chamber Changes Name

by Arkansas Business Staff 1/27/2017 11:58 am

The Bentonville-Bella Vista Area Chamber of Commerce has changed its name to the "Greater Bentonville Area Chamber of Commerce."

New Tourism Welcome Center Administrator Named

by Arkansas Business Staff 1/26/2017 10:05 am

The Arkansas Department of Parks & Tourism on Thursday named Kayla Hardage its new Tourism Welcome Center administrator.

Panel OKs Lottery's $34.5M Advertising Contract With CJRW

by Kyle Massey 1/24/2017 05:44 pm

A legislative subcommittee gave a thumbs-up to a five-year, $34.5 million advertising contract to CJRW to market the Arkansas Scholarship lottery. But first, lawmakers got a primer on the limitations they face in reviewing contracts.

Sarah Kinser Takes Top Post in Arkansas PR Society

by Kyle Massey 1/23/2017 11:18 am

The state chapter of the Public Relations Society of America installed its 2017 officers, including Kinser, of the Arkansas Community Foundation, as president.

As Arkansas Lottery's Luster Fades, Numbers Signal Challenges

by Kyle Massey 1/23/2017 12:00 am

In the years since the first tickets were sold in 2009, the lottery has lost much of its glossy newness, leaving hard numbers to do the talking.

John Rogers' Creditors Line Up For $1.5 Million

by George Waldon 1/23/2017 12:00 am

The battle over the biggest asset remaining from John Rogers' murky business dealings and insolvent ventures begins next week in Little Rock.

Lottery Scholarship Has Evolved Since Halter's First Proposal

by Kyle Massey 1/23/2017 12:00 am

It was late 2005 or early 2006, Bill Halter recalled, and he had decided to run for lieutenant governor. His vision was to rally Arkansans to a cause: a lottery to provide money for college scholarships.

Case Closed: The Final Orders of Four John Rogers Lawsuits

by George Waldon 1/23/2017 12:00 am

Though dormant on the court dockets, some lawsuits against John Rogers and his business ventures remain technically active.

Ghosts of Hillbilly Past Haunt Arkansas Tourism

by Kyle Massey 1/23/2017 12:00 am

The Department of Parks & Tourism is seeking a “fully integrated marketing communication vendor” to get the word out: See our state, visit our parks, patronize our businesses.

Ty Matlock Takes Associate Seat with United Federal Credit Union (NWA Movers & Shakers)

by Arkansas Business Staff 1/23/2017 12:00 am

Ty Matlock has been named associate director of the board of directors of United Federal Credit Union, headquartered in St. Joseph, Michigan.

Acxiom Announces Partnership With Verve

by Arkansas Business Staff 1/18/2017 01:13 pm

Acxiom Corp. of Little Rock announces a new strategic partnership with Verve of New York, a location-powered mobile marketing firm.

Lawmakers Decline to Approve Lottery Ad Contract

by Kyle Massey 1/18/2017 11:51 am

After grilling Lottery Director Bishop Woosley and State Procurement Director Edward Armstrong for nearly an hour over the process that awarded a $34.5 million, five-year lottery advertising contract to CJRW, a legislative subcommittee votes not to approve the contract. Later, the full committee kicks the matter back to the subcommittee.

Magna IV Founder Gary Middleton Dies

by Kyle Massey 1/17/2017 04:38 pm

Middleton, who founded the Little Rock printing and marketing business in 1975 and built it into a multifaceted 70-employee company, was 69 years old.

Tyson Venture Fund Looks to Future of Food

by Marty Cook 1/16/2017 12:00 am

Tyson Foods announced in early December a $150 million capital investment fund it calls Tyson New Ventures LLC to invest in innovative food companies and technologies.

No Contract, No Conflict: Logic of a Lottery Ad Bid

by Kyle Massey 1/16/2017 12:00 am

Reasons given by the state procurement director on why CJRW was picked for a lucrative Arkansas State Lottery contract over two others has puzzled several Little Rock ad professionals.

The In-Person Experience (Gwen Moritz Editor's Note)

by Gwen Moritz 1/16/2017 12:00 am

My first reaction to the long movie line was simple: Just hire some more people, whydoncha? But if the answer were that simple, people whose livelihoods depend on retail sales could have figured that out.

JobShare App Links People, Odd Jobs

by Sarah Campbell 1/16/2017 12:00 am

The new JobShare smartphone app, launched in November, isn't just a way to hire people to do your odd jobs. It's also a business opportunity, owner William Jones tells Arkansas Business.