Media & Marketing Archive

Stone Ward's Tom Lillig Shares Cubs Stories

by Arkansas Business Staff 11/14/2016 12:00 am

The 10-inning Game 7 triumph ended a 108-year championship drought for the Cubs and warmed the hearts of just about anybody who has ever pulled for an underdog. But for Tom Lillig, director of brand management at the Chicago office of Little Rock's Stone Ward advertising agency, it was validation of a lifetime of loyalty and championship hopes.

New Clients, Emily Parker Raine Make Entrance at Exit Marketing

by Kyle Massey 11/14/2016 12:00 am

Exit Marketing, the Little Rock agency, recently added three clients in its social media management business and announced the hiring of a social media specialist, Emily Parker Raine.

The Everyday Proof of Social Proof (Jim Karrh On Marketing)

by Jim Karrh 11/14/2016 12:00 am

One of the most powerful forces of persuasion is “social proof,” the tendency of people to look to the behavior of similar others when they aren't sure what is correct in a given situation. You can find evidence of social proof nearly everywhere.

Boy Scouts Elect David Briscoe President of Quapaw Area Council (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Briscoe has served on the board of the Quapaw Council for the past 22 years.

Molly Morrison Moves to Mangan Holcomb (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Morrison will be responsible for developing concepts and writing copy for radio, television, and print, digital, advertising and marketing campaigns.

ASU's Holly Hall To Head Kappa Tau Alpha (Movers & Shakers)

by Arkansas Business Staff 11/14/2016 12:00 am

Holly Hallis the incoming vice president and president-elect of Kappa Tau Alpha, a national college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication.

Arkansas Agriculture Secretary Wes Ward on Bringing State Crops to World Market

by Arkansas Business Staff 11/14/2016 12:00 am

Wes Ward, 34, had no farming experience — and still doesn't — when he became Arkansas' agriculture secretary in March 2015.

Medical Marijuana: A Fact of Life for Arkansas Employers (Stuart Jackson Commentary)

by Stuart Jackson 11/10/2016 09:57 am

Arkansas is the latest of many states to allow medical marijuana. What does the new law do, and how will it play out in the Arkansas workplace?

Tech Park Votes on Metrocentre Plan, Promotional Video

by Sarah Campbell 11/10/2016 09:45 am

The Little Rock Technology Park Authority Board votes to approve a proposal to make dormant, rather than dissolve, the Metrocentre Improvement District, which has one outstanding bond attached to it.

Websites Put Banks at Risk Of Lawsuits

by Mark Friedman 11/7/2016 12:00 am

A Pittsburgh law firm accusing banks of not being compliant with the Americans with Disabilities Act has caused warning bells to go off for Arkansas bankers.

What's in a Name, MONI? Ask a Man Called Thoma

by Kyle Massey 11/7/2016 12:00 am

Jeff Gardner, CEO of Monitronics, needed a new name of his Dallas company that monitors more than a million home and business security systems. For branding guru Martin Thoma, it was the holy grail.

CDS Crime Cams Give Agencies Extra Eyes

by Sarah Campbell 11/7/2016 12:00 am

Cellular Data Solutions of Bryant announced last week that its new Crime Cam can send real-time video of a robbery at a business to the police.

Eschewing the Trump Brand (Craig Douglass On Consumers)

by Craig Douglass 11/7/2016 12:00 am

On the eve of the election, a great deal is at stake for brand USA. And a great deal of worth and value is on the line for the Trump brand.

Digital Marketing Platforms to Embrace — Or Ignore (Steven Schilling Commentary)

by Steven Schilling 11/1/2016 12:44 pm

Steven Schilling weeds through big digital marketing platforms like Facebook and Snapchat to determine what's really effective for small businesses.

Longtime AETN Chief Allen Weatherly Dies at 64

by Kyle Massey 11/1/2016 11:17 am

Allen Weatherly, who led the Arkansas Educational Television Network through 15 years of awards and online expansion, died Tuesday after several weeks in a Little Rock hospital. He was 64.

At 5, Crystal Bridges Museum of American Art Transforms Bentonville

by Jan Cottingham 10/31/2016 12:00 am

There are any number of ways to try to gauge the impact — economic and otherwise — Crystal Bridges Museum of American Art has had on Bentonville, on Arkansas and beyond since its opening Nov. 11, 2011.

Victim: John Rogers' Promises ‘All Lies'

by George Waldon 10/31/2016 12:00 am

The sweeping criminal charge against John Rogers is sprinkled with details on some schemes of the alleged serial fraudster while overlooking others.

Alice Walton Reels In Flying Fish to Bentonville

by Jan Cottingham 10/31/2016 12:00 am

Dallas restaurateur Shannon Wynne and his partners didn't really want to go to Bentonville, and they certainly knew they didn't want to locate a Flying Fish restaurant there. Then Alice Walton got involved.

Crystal Bridges Museum of American Art: By the Numbers

by Jan Cottingham 10/31/2016 12:00 am

Crystal Bridges Museum of American Art opened in Bentonville on Nov. 11, 2011. Here are some of the facts and figures associated with the attraction and its effect on northwest Arkansas.

Little Rock Artist Delita Martin: Crystal Bridges 'Propelled My Career'

by Jan Cottingham 10/31/2016 12:00 am

The impact of Crystal Bridges Museum of American Art is felt not only by cities and states, in sales tax revenue and population growth statistics, but also by individual artists — for example, Delita Martin of Little Rock.

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