Media & Marketing Archive

Making Arkansas Attractive, B2B (Craig Douglass On Consumers)

by Craig Douglass 6/6/2016 12:00 am

“Think like a brand; act like a retailer.” What gets my focus these days is how to apply that strategy not in terms of reaching an end-user consumer, but how a business markets its wares to another business. It's called business-to-business marketing, or B2B.

KARN Journalist Gary DiGiuseppe Dies in I-430 Crash

by Kyle Massey 6/1/2016 10:51 am

Longtime central Arkansas journalist and newscaster Gary DiGiuseppe died in a fiery collision this morning on I-430, according to the Arkansas State Police and DiGiuseppe's colleagues at Cumulus Broadcasting and KARN news radio.

TV Infomercial's Ginsu Knives Produced in Walnut Ridge

by Stan Morris, The Jonesboro Sun 5/31/2016 07:00 am

A brand known by several generations because of clever television marketing is one of the best kept secrets in Northeast Arkansas.

Fowler Foods Cheers Colonel Sanders' Return to KFC

by George Waldon 5/30/2016 12:00 am

After selling all but a handful of its stores in 1985, Fowler Foods Inc. has deepened its commitment to KFC and rebuilt its status as a leading franchise holder.

Packaging Specialties a Printing Success in Fayetteville

by Marty Cook 5/30/2016 12:00 am

Packaging Specialties VP Dan Nichols, 72, started working with PSI as an outside accountant when the company was founded by Hays Biggs in 1975. Twenty years ago, he left private practice to join the company as the vice president of financing.

2 Banks Join Arkansas Business' Largest Private Companies List

by Gwen Moritz 5/30/2016 12:00 am

The 75 largest private companies in Arkansas generated total revenue — self-reported and estimated — of $34.2 billion in their most recent fiscal years, up more than 4 percent in a year.

Arrest Warrant Issued for John Rogers

by Arkansas Business Staff 5/30/2016 12:00 am

John Rogers didn't make a mandatory appearance at a May 4 hearing in Little Rock Traffic Court. An arrest warrant was issued for Rogers on May 10.

Mike Sells Sees Succession at Sells Agency Succeeding

by Kyle Massey 5/30/2016 12:00 am

Mike Sells confided that he has two junior partners, Jon Hodges and Drew Finkbeiner, planning to buy him out over the next 11 years.

New KARK/KLRT Reporter Caitlin Rearden Expecting Little Rock Reunion

by Kyle Massey 5/30/2016 12:00 am

Caitlin Rearden of KHQ in Spokane, Washington, isn't from Arkansas, but her new reporting job at KARK-TV, Channel 4, and KLRT-TV, Channel 16, does amount to a family reunion.

Shawn Reed Hitches on 106.7 The Ride

by Kyle Massey 5/30/2016 12:00 am

Shawn Reed has jumped aboard The Ride, KHLR-FM, 106.7, taking the air from 2 to 7 p.m. on the country-format station.

New Clients for Eric Rob & Isaac

by Kyle Massey 5/30/2016 12:00 am

Little Rock advertising agency Eric Rob & Isaac has announced five new clients: Arkansas Heart Hospital, the Arkansas Heart Foundation, Arkansas Baptist Children's Home, Blüm Telehealth and Pulaski County.

Drawing Out the Power of the Pen (Jim Karrh On Marketing)

by Jim Karrh 5/30/2016 12:00 am

There's a bigger picture when it comes to pictures: New research shows that the mere act of writing things out, and drawing pictures of information you need to remember, will improve your memory. That should help you be more persuasive and effective.

Land in the Rock Program Helps Interns Connect, Plug Into City

by Alexis Hosticka 5/25/2016 08:36 am

Create Little Rock is providing a way for interns, law clerks, medical residents and new hires to get plugged in stay entertained during the summer through the annual Land in the Rock program.

Tux Dollars at Work as Menguin Raises Nearly $1M from Investors

by Arkansas Business Staff 5/23/2016 12:00 am

Menguin Inc., an online tuxedo rental company in Fayetteville, raised nearly $1 million in a recent offering, according to a document on file with the U.S. Securities & Exchange Commission.

Ghidotti Firm Moving On Up — to the 29th Floor

by Kyle Massey 5/23/2016 12:00 am

Ghidotti Communications moved onto the 29th floor of the Regions Center several months ago, after severing a successful eight-year relationship with Eric Rob & Isaac in the River Market District.

THV11 Adds Raven Richard to Weather Team

by Kyle Massey 5/23/2016 12:00 am

Raven Richard has joined KTHV-TV, Channel 11, where she will be weather anchor for the CBS affiliate's noon newscast.

Cheese and Bedsheets (Gwen Moritz Editor's Note)

by Gwen Moritz 5/23/2016 12:00 am

Mistaking correlation with causation is rampant. Though outliers — data points that don't fit with the others — can be valid or bogus, they can have a dramatic effect on averages.

RPM Group's Kris Upton on How Technology Brings an Agent's Success Back Home

by Arkansas Business Staff 5/23/2016 12:00 am

Kris Upton, 46, is president of the RPM Group, where he's worked since 2003, and previously has served the company as treasurer, chief financial officer and chief operating officer.

J. Edward Horton Moves Into SpotRight (Movers & Shakers)

by Arkansas Business Staff 5/23/2016 12:00 am

J. Edward Horton has joined the Little Rock office of SpotRight, a consumer insights and social analytics company, as senior vice president of sales and marketing.

Matt Campbell Lawsuit Against Facebook Advances

by Arkansas Business Staff 5/20/2016 01:31 pm

Little Rock lawyer and blogger Matt Campbell's lawsuit against Facebook cleared a big hurdle this week when a federal judge in California granted in part a motion to certify it as a class action.