Int. or Sr. Marketing Generalist

Description:

Located in the heart of West Little Rock, Transamerica Employee Benefits is the administrative office of Transamerica Life Insurance Company responsible for the creation, implementation, marketing and administration of a broad range of insurance products offered by companies to their employees.

Better still, Transamerica Employee Benefits is a fun-filled, family friendly workplace where you can realize your potential through employee development, as well as be recognized and compensated for your contributions to the success of our business within the growing voluntary benefits marketplace.

POSITION SUMMARY
Collaborate with other departments in respect to marketing all aspects of the product, including Sales, Marketing, Operations and Administration. Facilitate the development and execution of marketing programs and initiatives, including branding, advertising, promotion, communication, public relations, and other targeted marketing efforts

.
PRIMARY DUTIES/ACCOUNTABILITIES
· Coordinate product launch efforts with all departments to develop and execute marketing programs and product positioning

· Implements promotional marketing campaigns including working with Creative Services design team on content for support materials, including web content, sales support, presentations, producer guides, FAQs, and more

· Coordinate sales lead generation campaigns from concept to completion including: initiating marketing ideas, researching and developing content and information, analyzing and reporting on campaign results

· Prepares monthly marketing reports by collecting, analyzing, and summarizing internal sales data for target marketing and supports management by providing consolidated sales data, market trends, forecasts, and account analyses

· Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising along with analyzing market opportunities

· Become an expert on all Transamerica products and services to identify and implement business development and cross-selling opportunities within these programs

· Plans industry trade shows by identifying, assembling and coordinating requirements; establishing contacts; developing schedules and assignments.

· Assist with special projects as needed


REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
Intermediate Level- Required Qualifications:
Education: Bachelor’s degree or equivalent work experience

Experience: Three years progressive, related marketing or business experience
Operates fairly independently exercising good judgment, initiative, and decision -making Marketing, communications/media relations, product, and industry knowledge/experience




Senior Level-Required Qualifications:
Education: Bachelor’s degree or equivalent work experience

Experience: Five years progressive, related marketing or business experience
Operates fairly independently exercising good judgment, initiative, and decision -making . Marketing, communications/media relations, product, and industry knowledge/experience


We offer an excellent benefits package, including health, dental and vision coverage within 30 days of employment, 401k/pension/stock plans, paid holidays, company paid life insurance, tuition reimbursement, and business casual attire.

ONLY CANDIDATES WHO APPLY THROUGH OUR WEBSITE AND MEET THE MINIMUM QUALIFICATIONS WILL BE CONSIDERED.


EEO

All Transamerica companies are equal opportunity employers and do not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws. This policy extends to recruiting and hiring, working conditions, training programs, promotions and transfers, use of Company facilities, and all other terms, conditions and privileges of employment.

Apply For This Job >

Search for a job by