Digital Marketing & Communications Officer

Description:

For more information and/or to apply, please visit our career site at:
my100bank.com/careers

GENERAL DESCRIPTION OF POSITION
The Digital Marketing & Communications Officer is responsible for preparing digital marketing strategies and campaigns for Centennial Bank and its related entities, while continually increasing our online presence. This includes planning and executing all web, SEO/SEM, marketing database, email, social media and electronic advertising campaigns in compliance with applicable policies, procedures, and regulations. The employee will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. They will also collaborate with internal teams to create and manage our web pages and optimize user experience. They will also be responsible for measuring and reporting performance of all digital marketing campaign. The employee will review new technologies and keep the company at the forefront of developments in digital marketing, while assisting with creative growth strategies and working with the internal team on new ideas.


ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Assist with maintenance and design of Intranet Content (CenNet).

2. Develop email marketing campaigns and messages.

3. Manage content and design of all social media channels.

4. Assist with reports from various internal and external reporting systems.

5. Assist with the creative process by initiating ideas.

6. Manage the bank's web-site by making necessary updates.

7. Work with the bank's web vendor to establish future web growth, search engine optimization and analytics.

8. Create advertisements and web based ads for in-house art and marketing projects.

9. Assist the Marketing Director with various marketing functions such as mailings, research and other correspondence as needed.

10. The ability to work in a constant state of alertness and in a safe manner.

11. Completes required BSA/AML training and other compliance training as assigned. This duty is performed as needed.

12. Perform any other related duties as required or assigned.

EDUCATION AND EXPERIENCE
Broad knowledge of such fields as accounting, marketing, business administration, finance, etc. Equivalent to a four year college degree, plus 3 years related experience and/or training, and 1 to 6 months related management experience, or equivalent combination of education and experience.

ADDITIONAL INFORMATION
Required Proficiencies:
Excellent computer skills with knowledge of various financial institution software programs.
Excellent software skills with knowledge of InDesign (or other desk top publishing software), Word Press and Photoshop.
Strong sales oriented personality with outgoing and professional manner.
Excellent interpersonal relations, communications and presentation skills.
Required proficiencies:
Project management ability.
Ability to communicate well in implementation and conversion meetings and with all level of employees and management.
Ability to communicate with all levels of management and employees in the HBI organization as well as third party vendors and technical support personnel.
Ability to work independently.
Ability to coordinate and prioritize numerous tasks.
Ability to work under pressure while maintaining good relations with coworkers.
Ability to coordinate and negotiate with all levels of management and employees.
Situational awareness is key; The development of judgment and discretion are essential.
Ability to use MS Office applications to prepare presentations/materials and to track projects using Microsoft Project.
Ability to learn and adhere to a structured project management methodology.
Occasional evening and weekend work to meet deadlines.

WE OFFER:
Competitive Salaries
Paid holidays and vacation
401K Plan
Health Insurance

• Home BancShares, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, veteran status, family or marital status, gender identity or expression, or any other characteristic protected by law.
• EEO/AA/Veteran/Disabled

For more information and/or to apply, please visit our career site at:
my100bank.com/careers

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