Senior Director, Hyper-Local Activation
Kim Cooper was packed and ready to head back to Dallas for a job with a big firm after graduating from the University of Arkansas at Fayetteville with a degree in public relations.
Then Elise Mitchell, founder of Mitchell Communications in Fayetteville, called. Cooper had interned with Mitchell in 2010 during her senior year at the university.
“Elise called me that Sunday, and she told me I was making a mistake and I should stay in Fayetteville and continue to work at Mitchell,” Cooper said. “After a lot of prayer and thought, I decided that was the best thing to do, and it certainly was one of the best decisions I have made.”
It has worked out for both Mitchell and Cooper, who was recently promoted to senior director of the company’s Hyper-Local Activation team. Cooper oversees a team of eight that works with companies on a local level to promote their brands. Just this year, Cooper and her team will help Wal-Mart Stores Inc. of Bentonville at approximately 500 store openings nationwide.
“Even as an intern, I had a lot of opportunity to wear different hats and experience different things,” Cooper said. “Even though I’ve only been at Mitchell, I feel like I have had 10 different jobs since I’ve been here.”
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