Reneé Borchert

General Manager

Ramada Inn and Suites Convention Hotel

Pine Bluff

Reneé Borchert

When she was 30, Reneé Borchert was diagnosed with breast cancer. As awful as that is, it turned her life around for the better. "I changed my perspective on life and am now a very positive person, very upbeat - and I'm well and healthy," she says.

In a sense, Borchert has come full circle. Her first job in Arkansas after moving here in 1980 from Illinois was with the Stuttgart Chamber of Commerce, where she got involved in promoting the annual Duck Calling Festival. Coming to Pine Bluff, she took a job at the Wilson World hotel attached to the Pine Bluff Convention Center. After moving up through the ranks, she left to become director of the Pine Bluff Convention and Visitors Bureau for three years and then headed up Pine Bluff Downtown Development for the past year and a half.

Now, at 38, she is taking on the task of general manager at her old hotel, only it will be under a new name. It converts to the Ramada Inn and Suites Convention Hotel this month and Borchert has plans to make it the crown jewel of hotels in Pine Bluff.

Borchert was instrumental in luring the Arkansas Entertainers Hall of Fame to Pine Bluff and also led the effort to bring to the city one of the state's first Game and Fish Commission Nature Centers.

Described as a hard-working "doer" with a heart, Borchert is also the founder of the Pine Bluff Festival of Lights, one of the state's premier Christmas lighting shows.